Often overlooked in the beauty industry, the menopause experience inspired Marcelle to co-create the Revival+ Vitality Menopause Collection with 400 menopausal women, ensuring the products truly reflect their needs, voices, and lived realities. "This is more than a product launch; it's Marcelle's commitment to standing with Canadian women at a time when visibility, representation, and support are more important than ever," expressed Otilia Beschea, Director of Innovation, Groupe Marcelle Inc.
Two targeted formulas were developed with dermatologist-recommended, sensitive-safe ingredients: the Revival+ Vitality Redensifying Day Cream with Vitamin D, turmeric, and squalane, and the comforting Revival+ Vitality Redensifying Eye & Lip Cream with hyaluronic acid, urea, and squalane.
This fall, Marcelle will join the 2025 National Menopause Show to host a booth and present a live Revive & Thrive stage session.
Why This Trend Is Growing
- Co-creation in Product Development
- Involvement of actual users in product design significantly enriches the product's relevance and market acceptance.
- Targeted Skincare Solutions
- Creating specialized skincare collections that address the unique needs of specific life stages offers fresh opportunities for personalization.
- Inclusive Beauty Initiatives
- Focusing on underrepresented groups like menopausal women highlights a shift in the beauty industry towards broader inclusivity and empathy.
Industries Being Reshaped
- Menopausal Health
- The growing recognition of menopause as a critical life stage opens pathways for innovative health solutions that cater to underserved needs.
- Beauty and Wellness
- There is a transformative shift in beauty and wellness industries as they incorporate more science-backed, stage-specific products.
- Consumer Co-creation
- Empowering consumers to engage in co-creation processes emerges as a key strategy to enhance product authenticity and brand loyalty.
