M&S teamed up with PRAI Beauty to launch a new skincare line called MenoGlow that was expressly created for those who are going through perimenopause and menopause. This skincare range marks the first time that M&S has collaborated with a beauty label.
M&S found that 77% of its customers noticed their skin changing as a result of hormonal aging, loss of elasticity and collagen, visible wrinkles and dullness. To address these common concerns and more, the partnering brands created a five-piece range to address the skin concerns faced by women going through perimenopause and menopause. The uplifting collection includes an M complex, which blends cloudberry seed oil, centella asiatica and Syn-Coll. The collection includes essentials like the Collagen Boosting Cremegel Moisturiser and the Hot Flush Cool Fix Serum.
What's Driving This Trend
- Mature Skincare
- Developing skincare products designed to address specific concerns associated with hormonal aging presents opportunities for beauty brands to serve a growing and underserved demographic.
- Perimenopause and Menopause Skincare
- Creating skincare lines that cater specifically to women going through perimenopause and menopause presents untapped opportunities in the beauty industry.
- Functional Skincare
- Developing skincare products with a clear function, such as the Hot Flush Cool Fix Serum, creates innovative solutions to address specific concerns and sets brands apart in a competitive beauty market.
Who This Affects Most
- Beauty and Skincare
- Beauty and skincare companies could capitalize on this trend by developing products addressing the concerns of women going through perimenopause and menopause.
- Women's Health
- Women's health companies that focus on the effects of hormonal aging could develop solutions, such as supplements and lifestyle changes, to cater to this underserved demographic.
- Retail
- Retail companies could add a new segment to their existing lines that cater specifically to women in perimenopause and menopause, creating a new revenue stream and attracting a loyal customer base.
