Ocado Retail and GenM partnered to launch more than 300 menopause products on a new dedicated online shopping aisle that offers a wide range of products backed by GenM's MTick certification, which offers a simple, identifiable way to help shoppers identify products for managing symptoms.
Despite being a normal life change and a natural part of the aging process, menopause often leaves women feeling blindsided and unsupported. According to a 2024 UK Visibility Report, 87% of women report feeling overlooked and underserved by brands and retail, even though 15.5 million women in the UK are currently experiencing menopause. Fortunately, more brands and retailers are stepping up with products, services, and experiences designed to ease the transition and help women feel seen, understood, and better served.
What's Driving This Trend
- Menopause-focused E-commerce
- Dedicated online shopping aisles for menopause products are revolutionizing how consumers locate and purchase necessary lifestyle aids.
- Certification-driven Shopping
- The introduction of MTick-certified products allows customers to easily identify and trust menopause-related offerings.
- Empowerment Through Inclusivity
- Retail efforts that make menopause products more accessible address the underserved market of midlife women, fostering inclusivity and empowerment.
Who This Affects Most
- Online Retail
- The expansion of e-commerce platforms to include specialized menopause aisles represents a shift towards more personalized and need-specific shopping experiences.
- Health and Wellness
- The growing demand for menopause-focused products underscores the potential for expansion within the health and wellness sector to better serve women's life transitions.
- Consumer Goods
- The launch of products specifically designed for menopause indicates a broader move within consumer goods to diversify offerings and cater to previously overlooked demographics.
