The Matalan Menopause collection was created in collaboration with GenM, offering specifically designed solutions to support night sweats, hot flushes, irregular periods and other common signs of menopause.
From lingerie and nightwear to sportswear, all of the products in the collection have been MTick-approved by GenM. This universal shopping symbol highlights certified menopause-friendly products that are proven to support any one of the 48 menopause signs. This dedicated menopause collection was prompted by GenM research that says 94% of women want to shop for menopause-labeled products, a 14% increase on 2023.
In the range, shoppers will find solutions like the 100% cotton Pink Check Nightshirt, temperature control bedding, soothing soaks, body butter and more.
Key Themes Behind This Trend
- Menopause-focused Apparel
- Apparel directly designed to address menopausal symptoms is gaining traction, fulfilling a growing demand among women seeking specialized clothing options.
- Certified Health Products
- The emergence of certification symbols like MTick is paving the way for consumers to easily identify and trust products tailored to specific health needs.
- Wellness-integrated Fashion
- The integration of wellness features into everyday fashion items is reshaping consumer expectations, especially for health-conscious demographics.
Where This Applies
- Apparel and Fashion
- The apparel industry is increasingly incorporating health-centric designs, opening avenues for innovative product lines catered to specific physiological needs.
- Health and Wellness
- An expanding array of menopause-friendly products within the health and wellness sector reflects a heightened focus on personalized health solutions.
- Consumer Goods
- The consumer goods industry is witnessing a rise in demand for certified products, which assures quality and efficacy for niche markets like menopausal women.
