Adapt by Avon Offers Support During Perimenopause and Menopause
Laura McQuarrie — December 16, 2020 — Fashion
References: avonworldwide & cosmeticsbusiness
Adapt by Avon is a new skincare range that was expressly created to offer support throughout the hormonal effects experienced during perimenopause and menopause. The product line includes solutions like the Hydra Rescue Mist to provide relief from hot flushes and the Hydra Rescue Serum to address dryness caused by lowering levels of oestrogen. Adapt by Avon also includes a turmeric-infused Dream Cream for plumping the skin at night.
The range gets its name from the inclusion of adaptogenic ingredients, which are helpful for delivering just what the skin needs. With the Adapt product range, Avon is on a mission to offer accessible and affordable products that support specific skin needs related to skin sensitivity, a loss of collagen and other common symptoms experienced in perimenopause and menopause.
Image Credit: Avon
The range gets its name from the inclusion of adaptogenic ingredients, which are helpful for delivering just what the skin needs. With the Adapt product range, Avon is on a mission to offer accessible and affordable products that support specific skin needs related to skin sensitivity, a loss of collagen and other common symptoms experienced in perimenopause and menopause.
Image Credit: Avon
Trend Themes
1. Menopausal Skincare Products - The market for menopausal skincare products is rapidly growing, providing a disruptive innovation opportunity for companies to create specialized skincare solutions for women undergoing hormonal changes.
2. Adaptogenic Ingredients in Skincare - Inclusion of adaptogenic ingredients in skincare products is becoming a popular trend, providing a disruptive innovation opportunity for companies to create products that can adapt to each person's unique skin needs.
3. Affordable Skincare Solutions - There is an increasing demand for affordable and accessible skincare products, providing a disruptive innovation opportunity for companies to create high-quality solutions that can be offered at a lower price point.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can capitalize on the growing demand for specialized skincare products for women experiencing menopause.
2. Natural Ingredients - The natural ingredients industry can capitalize on the growing trend of using adaptogenic ingredients in skincare products to create new offerings that cater to specific skin conditions.
3. E-commerce - The e-commerce industry can capitalize on the increasing demand for affordable and accessible skincare products by offering an online platform for companies to sell their products directly to consumers at a lower price point.
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