Millions of devoted Game of Thrones fans will be tuning into the eighth and final season, and Cupid is helping to connect people over their mutual love of the HBO show via special dating app profile badges. All OkCupid members who answered "yes" to the question “Do you watch Game of Thrones?” will have the badge displayed on their profile—and for those who do, OkCupid predicts that they will receive 20% more likes and 15% more conversations.
With this easy-to-see badge, OkCupid users will be able to effortlessly initiate conversations that pertain to the show and answer questions that reveal more than just one's taste in TV. As OkCupid describes, "OkCupid members who say Brienne and Tormund are their #relationshipgoals are more likely to be proactive in challenging traditional gender roles than those who say Jon Snow and Ygritte."
What's Driving This Trend
- Fan-connecting Dating Apps
- The future of dating apps may involve connecting people over shared interests, hobbies, and fandoms.
- Geek Culture Integration
- Integrating references to popular geek culture like Game of Thrones into products and services can greatly attract and engage audiences from that culture.
- Assessment-based Matchmaking
- Assessment-based matchmaking can lead to better matches and more engaged users by identifying shared values, interests, and worldviews.
Who This Affects Most
- Online Dating Industry
- The online dating industry can generate more user engagement and better matches by incorporating shared interests and hobbies into their platforms.
- Entertainment Industry
- The entertainment industry can benefit from partnerships by using fan connection data to build and retain audiences for their content.
- Social Media Industry
- The social media industry can incorporate assessment-based matchmaking and shared interests to drive better user engagement for their platforms.
