OkCupid's Dating Profile Badges Identify Game of Thrones Fans

 - Mar 30, 2019
References: theblog.okcupid & hellogiggles
Millions of devoted Game of Thrones fans will be tuning into the eighth and final season, and Cupid is helping to connect people over their mutual love of the HBO show via special dating app profile badges. All OkCupid members who answered "yes" to the question "Do you watch Game of Thrones?" will have the badge displayed on their profile—and for those who do, OkCupid predicts that they will receive 20% more likes and 15% more conversations.

With this easy-to-see badge, OkCupid users will be able to effortlessly initiate conversations that pertain to the show and answer questions that reveal more than just one's taste in TV. As OkCupid describes, "OkCupid members who say Brienne and Tormund are their #relationshipgoals are more likely to be proactive in challenging traditional gender roles than those who say Jon Snow and Ygritte."