Relationship Goals, a new profile feature on Tinder, allows users to display their romantic visions and goals. Users can now signal what they’re searching for on the app, from buddies to long-term relationships. Relationship Goals was created in response to a change in Tinder users, particularly young singles, who prefer someone who is upfront about what they want. Tinder has a longstanding reputation for being a casual dating app. With the new feature, users who are interested in a deeper connection will be able to find individuals who match up with their goals.
"Relationship Goals gives members more control over their interactions and allows them to match with more intention, without missing out on a connection they wouldn’t have made anywhere else," Kyle Miller, vice president of core product at Tinder, said.
All American users will be able to access Relationship Goals starting today, and by January 5, the feature will be available worldwide.
Image Credit: Tinder
Why This Trend Is Growing
- Intention-declaring Dating
- Creating a platform where users can articulate and display precisely what they are searching for in a potential partner, provides a disruptive opportunity for dating apps to cater to individuals looking for fulfillment in their romantic lives.
- Profile Features
- Development of profile features that cater to users who want more specific searches and meaningful connections, creates potential for disruptive innovation, particularly in dating and social networking apps.
- Signal-based Matching
- Building algorithmic models that take into account the signals each user sends and creating smarter matches based on signals, present a disruptive opportunity for those looking for evolutionary trends in the dating industry.
Industries Being Reshaped
- Dating
- Tinder's new feature 'Relationship Goals' demonstrates the potential for any dating app that enables users to declare their intentions and desires upfront, catering to those looking for meaningful relationships.
- Social Networking
- Incorporating intention-based matching on social networking platforms opens up possibilities for creating fulfilling relationships and valuable connections.
- Artificial Intelligence
- Creating algorithmic models that provide smarter matches based on users' signals, creates an opportunity for Artificial Intelligence to be more human-centered and create enhanced compatibility within dating and social networking platforms.
