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Top 45 Interactive Trends in April

From Inequality-Fighting Cocoa Trucks to Snack-Themed Mansions

— April 28, 2019 — Marketing
The April 2019 interactive initiatives establish dominance in the world of marketing and retail.

There are some interesting ads that engage consumers in innovative and immersive ways. Crowdsourcing ideas are definitely one of the more straightforward concepts and it is quite high-impact for the consumer who assumes a dominant role in the company's narrative for a limited time. General Motors, for example, turned to people for the naming of its commuter e-bikes, while Burger King tapped college students for April Fools pranks. Each initative was paired with a prize to recognize the winner. A more daring application of interactive marketing is Cadbury's White Creme Egg campaign which prompts viewers to hunt for the treat in other brand's ads.

The April 2019 interactive round-up also spotlights some ultra-immersive retail experiences like Camp's kid-focused environments and Selfridges' art-embracing campaign.
7.1
Score
Popularity
Activity
Freshness
47
Marketing-Inspired Easter Egg Hunts
Marketing-Inspired Easter Egg Hunts
Cadbury's White Creme Egg Returns with an Interesting Campaign
<
46
Interactive AI Animations
Interactive AI Animations
The First-Ever AI Google Doodle Pays Tribute to Johann Sebastian Bach
<
45
Hidden Throne Campaigns
Hidden Throne Campaigns
HBO is Giving GOT Fans the Chance to Claim the Iron Throne Themselves
<
44
QSR Crowdfunding Concepts
QSR Crowdfunding Concepts
The KFC Innovations Lab Shares KFC Product Ideas on Indiegogo
<
43
Toy-Discovering Holiday Campaigns
Toy-Discovering Holiday Campaigns
Walmart's Toy Lab Allows Kids to Test Out 20 Different Toys
<
42
Real Estate Story Videos
Real Estate Story Videos
Homesnap's Stories Marketing Feature Helps Agents Create Dynamic Listings
<
41
Digital Wallet Loyalty Programs
Digital Wallet Loyalty Programs
'Chipotle Rewards' Uses Venmo Payouts to Reward Loyal Customers
<
40
Exclusive Hotel Lipsticks
Exclusive Hotel Lipsticks
La Bouche Rouge's Limited-Edition Lipstick Can Be Ordered In-Suite
<
39
Inequality-Fighting Cocoa Trucks
Inequality-Fighting Cocoa Trucks
Tony's Chocolonely's Chocotruck Shares Samples & Education
<
38
DIY Chicken-Cooking Events
DIY Chicken-Cooking Events
KFC 'Open Kitchen' Invites Customers to Make Their Own Burger
<
37
Crowdsourced Brand Engagements
Crowdsourced Brand Engagements
Odisha Tourism's Crowdsourced Logo Plays a Part in Its Campaign
<
36
Fantasy Tattoo Studios
Fantasy Tattoo Studios
NOW TV is Giving Fans the Chance to Get a Game of Thrones Tattoo
<
35
Knowledge-Testing Hotels
Knowledge-Testing Hotels
The Trivial Pursuit Hotel Has Guests Pay By Answering Questions
<
34
Voice Assistant Sampling Services
Voice Assistant Sampling Services
'Send Me a Sample' Uses Voice Marketing Tech to Share Products
<
33
Father-Daughter Dining Events
Father-Daughter Dining Events
Chick-fil-A's Across the US are Hosting Daddy-Daughter Date Night
<
32
Tequila Barrel-Aged Wines
Tequila Barrel-Aged Wines
Beringer Brothers' Sauvignon Blanc Features Subtle Hints of Agave
<
31
Restaurant Record Labels
Restaurant Record Labels
Long John Silver's Launched Fish Yeah! Records & Signed the Coral Benders
<
30
Intentionally Brandless Campaigns
Intentionally Brandless Campaigns
This Mountain Dew Campaign Cues Inspiration from Game of Thrones
<
29
Fridge-Based Dating Apps
Fridge-Based Dating Apps
Samsung's 'Refrigerdating' Matches People on the Contents of Their Fridge
<
28
Dunkable Pretzel Buckets
Dunkable Pretzel Buckets
Auntie Anne’s is Celebrating March Madness 2019 with Basketball Buckets
<
27
Six-Course Matcha Meals
Six-Course Matcha Meals
The Häagen-Dazs 'Matcha Salon' Awakens the Senses with Matcha Green Tea
<
26
Luxury Wedding Festivals
Luxury Wedding Festivals
Galleria Hosted an Island Wedding Festival in Shanghai
<
25
Crowdsourced Naming Contests
Crowdsourced Naming Contests
General Motors Taped Consumers for the Names of Its Commuter E-Bikes
<
24
Skincare-Specific Interactive Pop-Ups
Skincare-Specific Interactive Pop-Ups
Estée Lauder's Pop-Up Boasts the Advanced Night Repair Serum
<
23
AR Cider Pairing Apps
AR Cider Pairing Apps
The Angry Orchard Cider+Food App Simplifies Pairings with AR
<
22
Crowdsourced Prank Campaigns
Crowdsourced Prank Campaigns
Burger King Taps the Expertise of College Students for April Fools'
<
21
Empowering Superheroine Shops
Empowering Superheroine Shops
eBay's Superheroine HQ Spotlights Female Comic Book Heroes
<
20
Phone-Shaped Product Displays
Phone-Shaped Product Displays
Salesforce's Display Helps Consumers Try on AR Sunglasses
<
19
Snack-Themed Mansions
Snack-Themed Mansions
The Life of Cheetos' Chester Cheetah is Revealed Through This Activation
<
18
AR Produce Stickers
AR Produce Stickers
Chiquita and Snapchat are Celebrating World Banana Day with Special SnapCodes
<
17
Aspiring Explorer Launch Events
Aspiring Explorer Launch Events
This National Geographic Pop-Up Spotlights the 'Explorer Academy'
<
16
Pop-Up Puppy Bars
Pop-Up Puppy Bars
Devils Backbone Brewery's Hosted a 'Pup-Up Bar' on National Puppy Day
<
15
Gift Shop VR Experiences
Gift Shop VR Experiences
The DreamWorks Gift Shops Hosts VR Experiences With Walmart
<
14
Temporary Tattoo Pop-Ups
Temporary Tattoo Pop-Ups
Three's Millennial-Targeted 'InkDecision' Shared Wearable Temporary Art
<
13
AR Ad-Destroying Apps
AR Ad-Destroying Apps
Burger King's 'Burn That Ad' Rewards Users for Destroying Competitors' Ads
<
12
In-Store Smart Home Displays
In-Store Smart Home Displays
P.C. Richard & Son Enhances the Customer Experience with Interaction
<
11
Supermarket Visual Search Tools
Supermarket Visual Search Tools
Slyce Launched a Mobile List-Building Solution for Shoppers
<
10
Interactive Movie Posters
Interactive Movie Posters
Disney's Interactive Mirrors Share Trailers That Reflect One's Emotions
<
9
Pop-Up Bike Racks
Pop-Up Bike Racks
Union and Natwerk Bring Additional Bike-Friendly Infrastructure to Amsterdam
<
8
Multi-Sensory Skincare Pop-Ups
Multi-Sensory Skincare Pop-Ups
'My Clarins Glow Trip' Offers a Taste of Clarins' Next-Gen Products
<
7
Thought-Provoking Food Installations
Thought-Provoking Food Installations
The Copernicus Project Sheds Light on Modern Food Production
<
6
Art-Infused Department Store Campaigns
Art-Infused Department Store Campaigns
Selfridges Boasts Visual & Performance Art Through Display
<
5
Social Media Noodle Machines
Social Media Noodle Machines
The Foodbeast Dream Machine Accepts Instagram Posts as Currency
<
4
High School-Themed Footwear Events
High School-Themed Footwear Events
This Vans Pop-Up Calls Attention to the Brand's ComfyCush Era
<
3
Mexican Grill Garden Boxes
Mexican Grill Garden Boxes
Chipotle Made 'Home Grown Chipotle' Boxes for National Plant a Seed Day
<
2
Interactive Tech-Motivated Design Companies
Interactive Tech-Motivated Design Companies
Patio Interactive Uses Experiential Marketing Tactics
<
1
Kid-Focused Experiential Retail
Kid-Focused Experiential Retail
Camp is a Highly Active and Immersive Retail Experience for Kids
<