Cadbury makes its white creme eggs available to consumers again, just in time for Easter. The product re-launch is blasted through an interesting ad campaign called 'Hunt the White Egg.' Created in partnership with marketing agency ELVIS, the initiative involves a number of brands as the white creme egg actually infiltrates their campaigns.
Consumers will have the opportunity to 'hunt' the egg accross social feeds, billboards, websites, and ads by other brands. Individuals can get clues and instructions about the game through HuntTheWhiteCremeEgg.com. Once the tasty treat is spotted, one can take a photo and upload it in the appropriate place to unwrap it. If the egg is milk chocolate, the hunter receives a voucher for a free egg but if it's a white creme egg, users win the treat and £10,000.