The KFC Innovations Lab Shares KFC Product Ideas on Indiegogo
Laura McQuarrie — March 5, 2019 — Pop Culture
References: indiegogo & prnewswire
From lotions and candles that smell like fried chicken to pool floaties in the shape of Colonel Sanders, KFC has launched a wide range of offbeat promotional KFC products over the years. To deliver even more of its wild and wacky ideas to fans, KFC created the KFC Innovations Lab to crowdfund new concepts on Indiegogo.
With the KFC Innovations Lab, KFC is now asking: "Do you want a hot tub that looks like a KFC bucket?" Some of its other ideas include 'Colonel on Ice,' an ice skating show all about its mascot, the world's first location-tracking necktie called the 'Little Colonel Locator,' cardboard picnic tables and more.
By supporting these ideas on Indiegogo, consumers can see these concepts come to fruition and get themselves some exclusive KFC Innovations Lab-branded merchandise in the process.
With the KFC Innovations Lab, KFC is now asking: "Do you want a hot tub that looks like a KFC bucket?" Some of its other ideas include 'Colonel on Ice,' an ice skating show all about its mascot, the world's first location-tracking necktie called the 'Little Colonel Locator,' cardboard picnic tables and more.
By supporting these ideas on Indiegogo, consumers can see these concepts come to fruition and get themselves some exclusive KFC Innovations Lab-branded merchandise in the process.
Trend Themes
1. Crowdfunding Fast Food Innovation - Fast food brands use crowdfunding to engage with consumers and gain feedback on new product ideas.
2. Offbeat Fast Food Promotional Products - Fast food brands create unusual promotional products to attract customers and generate buzz for their brand.
3. Brand-consumer Interaction for Food Innovation - Fast food brands use innovative methods to connect with and involve consumers in product ideation and development.
Industry Implications
1. Fast Food - Fast food brands utilize crowdfunding and unconventional promotional products to engage with consumers and create new products.
2. E-commerce - E-commerce platforms like Indiegogo provide fast food brands with a channel to directly engage with consumers for product ideation and development.
3. Marketing - Marketing and advertising agencies can help fast food brands develop and execute unconventional promotional product campaigns to generate buzz and attract customers.
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