Burger King is very front-facing with its advertising strategy, often allowing consumers to take part or interact with its ads, and this crowdsourcing prank campaign initiative is a great example of that. The fast food establishment decides to tap the imagination and the drive for mischief of college students for April Fools'. Partnering up with the Cilo Awards, the prank campaign bears the clever name of 'King's Fools' Challenge.'
Participants are allowed to submit a variety of materials that boast ideas which focus on combinations of branded entertainment, design, experiential/events, innovation, out-of-home, collaborations, social media and more. The winner of this crowdsourcing initative will receive a Gold Cilo statue, as well as the opportunity to work with Burger King's creative team at the fast food restaurant's Miami location with the objective to facilitate the prank.