Estée Lauder's Advanced Night Repair Serum has been marketed to consumers through a few tech-forward techniques, including a partnership with Google and an interactive pop-up experience. Dubbed 'Power of Night,' the latter activation is concerned with the direct correlation between a good night's sleep and a radiant complexion.
The interactive pop-up is largely based on discovery. Guests are invited to take a survey to determine what are some best courses of action for their skin, then they can venture to learn more about the Advanced Night Repair Serum and its methodology. The product is credited to rejuvenate the skin, as well as to increase overall hydration and elasticity.
In addition, the interactive pop-up is made to be incredibly design-forward, allowing consumers to enjoy a few photo opportunities.