In an effort to make holiday shopping a little easier and bring more awareness to some of its latest releases, Walmart joined with Eko to launch the Toy Lab campaign.
The campaign was promoted with a video that shows kids playing with 20 different toys from the retailer, including the LEGO Creator Pirate Roller Coaster, the Imaginext Jurassic World Jurassic Rex, and the Barbie Dreamhouse. Kids are shown in a lab-like setting as they review the different features of the toys, making for a more interactive experience that mirrors the unboxing-style videos that have become so popular on platforms like Instagram and YouTube.
The videos are integrated with buttons to further the interactive element, allowing kids to explore the lab and find fun surprises. If kids find their interest sparked by a particular toy, they can also use the buttons to share URLs to highlight reels that they can share with their family.