Walmart's Toy Lab Allows Kids to Test Out 20 Different Toys
Riley von Niessen — March 11, 2019 — Life-Stages
References: youtu.be & martechtoday
In an effort to make holiday shopping a little easier and bring more awareness to some of its latest releases, Walmart joined with Eko to launch the Toy Lab campaign.
The campaign was promoted with a video that shows kids playing with 20 different toys from the retailer, including the LEGO Creator Pirate Roller Coaster, the Imaginext Jurassic World Jurassic Rex, and the Barbie Dreamhouse. Kids are shown in a lab-like setting as they review the different features of the toys, making for a more interactive experience that mirrors the unboxing-style videos that have become so popular on platforms like Instagram and YouTube.
The videos are integrated with buttons to further the interactive element, allowing kids to explore the lab and find fun surprises. If kids find their interest sparked by a particular toy, they can also use the buttons to share URLs to highlight reels that they can share with their family.
The campaign was promoted with a video that shows kids playing with 20 different toys from the retailer, including the LEGO Creator Pirate Roller Coaster, the Imaginext Jurassic World Jurassic Rex, and the Barbie Dreamhouse. Kids are shown in a lab-like setting as they review the different features of the toys, making for a more interactive experience that mirrors the unboxing-style videos that have become so popular on platforms like Instagram and YouTube.
The videos are integrated with buttons to further the interactive element, allowing kids to explore the lab and find fun surprises. If kids find their interest sparked by a particular toy, they can also use the buttons to share URLs to highlight reels that they can share with their family.
Trend Themes
1. Interactive Unboxing Videos - Creating interactive unboxing-style videos can bring more awareness and engagement to new products for brands.
2. Virtual Try-on - Implementing virtual try-on technology can improve the shopping experience for customers and increase conversion rates for fashion and beauty industries.
3. Augmented Reality Experiences - Integrating augmented reality experiences can make shopping more interactive and immersive for customers, leading to higher engagement and sales for retail and entertainment industries.
Industry Implications
1. Toy Retail - Implementing interactive experiences, like virtual play sessions, can help toy retailers increase engagement and build stronger relationships with their young customers.
2. E-commerce - Integrating interactive elements, such as virtual try-on and 360-degree product views, can enhance the customer experience and increase conversion rates for e-commerce companies.
3. Entertainment - Creating immersive experiences, like augmented reality games and interactive shows, can attract and engage audiences, leading to increased revenue and brand loyalty for entertainment companies.
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