General Motors unveiled two brand new commuter e-bike silhouette. Each model was designed with functionalities that will make ventures into urban traffic a dream -- from the completely foldable frame to the ultra-compact appearance. However, as GM prepared extensively for the launch of its newest products, the company tapped consumers for one key decision -- the names.
With a crowdsourcing campaign, General Motors engaged the public through a contest. The initiative did not only call attention to the launch of the commuter e-bikes but it also gave individuals an interactive opportunity, allowing them a certain degree of ownership of the product.
The top submission for naming the bikes received a generous $10,000 USD prize and nine runner-ups were given $1,000 USD each.
Crowdsourced Naming Contests
More Stats +/-
Recreational Mobility E-Bikes
Automatic Electric Bikes
Electric-Assisted Mountain Bikes
Off-Road Electric Bicycles
Redesigned E-Bike Components
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.