Three's Millennial-Targeted 'InkDecision' Shared Wearable Temporary Art
Laura McQuarrie — March 20, 2019 — Marketing
References: facebook & london-post
To kick off the launch of its new Pay as You Go Rewards program, British telecommunications and Internet service provider Three set up 'InkDecision' as a temporary tattoo parlor pop-up. Over the course of two days, Three gave people the chance to get temporary wearable art from InkBox and meet stars from the show Tattoo Fixers.
The Millennial-targeted pop-up specifically spoke to people who are averse to long-term commitments. As Three puts it, the pop-up was for "celebrating being flakey and changing your mind." The temporary tattoo designs offered at the pop-up parlor included artwork and motivational quotes with a distinctly Millennial twist, including sayings like "Carpe DM’s," "Meme, myself and I" and other pieces of phone-themed body art.
Like the pop-up, Three's Pay as You Go Rewards program appeals to those who avoid locking themselves into lengthy commitments and prefer instant rewards.
The Millennial-targeted pop-up specifically spoke to people who are averse to long-term commitments. As Three puts it, the pop-up was for "celebrating being flakey and changing your mind." The temporary tattoo designs offered at the pop-up parlor included artwork and motivational quotes with a distinctly Millennial twist, including sayings like "Carpe DM’s," "Meme, myself and I" and other pieces of phone-themed body art.
Like the pop-up, Three's Pay as You Go Rewards program appeals to those who avoid locking themselves into lengthy commitments and prefer instant rewards.
Trend Themes
1. Temporary Tattoo Pop-ups - Temporary tattoo pop-ups offer an opportunity for telecommunications and Internet service providers to creatively engage and target millennials.
2. Pay as You Go Rewards Programs - Offering Pay as You Go Rewards programs can cater to individuals who avoid lengthy commitments and prefer instant rewards like millennials.
3. Temporary Wearable Art - Temporary wearable art is a trend that can be harnessed by companies specifically targeting the millennial demographic.
Industry Implications
1. Telecommunications and Internet Service Providers - Telecommunications and internet service providers can create pop-up experiences like tattoo parlors to launch a new rewards program.
2. Temporary Art and Design - Temporary tattoos can be customized to provide unique and relevant content to millennials in pop-up experiences.
3. Motivational and Phone-themed Art - Temporary tattoos with motivational quotes and phone-themed designs can capitalize on the desire for instant gratification in the millennial market.
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