To kick off the launch of its new Pay as You Go Rewards program, British telecommunications and Internet service provider Three set up 'InkDecision' as a temporary tattoo parlor pop-up. Over the course of two days, Three gave people the chance to get temporary wearable art from InkBox and meet stars from the show Tattoo Fixers.
The Millennial-targeted pop-up specifically spoke to people who are averse to long-term commitments. As Three puts it, the pop-up was for "celebrating being flakey and changing your mind." The temporary tattoo designs offered at the pop-up parlor included artwork and motivational quotes with a distinctly Millennial twist, including sayings like "Carpe DM’s," "Meme, myself and I" and other pieces of phone-themed body art.
Like the pop-up, Three's Pay as You Go Rewards program appeals to those who avoid locking themselves into lengthy commitments and prefer instant rewards.