LG Household & Health Care's Imprintu is making its way to CES 2024, introducing consumers to a portable, AI-powered tattoo printer.
This compact, app-connected art maker pairs with a gallery and functions like a stamp. After applying a tiny work of art, users can make their design last longer by applying a small amount of the brand's waterproof Balm Fixer.
LG H&H's Imprintu has won over Millennials and Gen Z in Korea, and this can be attributed to South Korean laws that only allows licensed medical practitioners to tattoo. As younger generations explore temporary body art as a means of self-expression, Imprintu is resonating with consumers who want to print on their skin, clothes or other ink-absorbent materials without the commitment of a permanent tattoo.
Key Themes Behind This Trend
- Portable Tattoo Printers
- The rise of portable, AI-powered tattoo printers creates opportunities for easy and temporary self-expression through skin or clothing art.
- Temporary Body Art
- The popularity of temporary body art among Millennials and Gen Z fuels the demand for AI-powered tattoo printers as a means of expressing creativity without the commitment of a permanent tattoo.
- App-connected Art Makers
- The integration of app connectivity with tattoo printers allows users to access a gallery of designs, providing endless possibilities for unique and personalized skin or clothing art.
Where This Applies
- Beauty and Personal Care
- The beauty and personal care industry can leverage AI-powered tattoo printers to tap into the growing demand for temporary body art among younger consumers.
- Fashion and Apparel
- The fashion and apparel industry can explore collaborations with AI-powered tattoo printer brands to offer unique, customizable designs on clothing, expanding their product offerings.
- Entertainment and Events
- The entertainment and events industry can incorporate AI-powered tattoo printers as a novel and interactive way to engage audiences and enhance experiences at concerts, festivals, and other gatherings.
