KFC 'Open Kitchen' Invites Customers to Make Their Own Burger
Laura McQuarrie — March 16, 2019 — Marketing
References: kfc.seetickets & goodtoknow
The KFC Open Kitchen event gives fans of the fried chicken chain the chance to go behind the scenes and see how the cooks in the kitchen prepare the brand's classic Original Recipe chicken. At the end of March up to 300 KFC locations across the UK and Ireland will be participating in the initiative.
As well as being able to see the inner-workings of a KFC kitchen, event attendees will leave with more knowledge than before, as well as a branded KFC apron. KFC notes that "Ticketholders will be put through their paces to see if they can master the art of hand-breading, handle the heat of the frying and work at pace to build their own KFC burger." Event-goers will be able to enjoy their DIY burger creation with a piece of Original Recipe chicken, as well as fries, drink and a side.
As well as being able to see the inner-workings of a KFC kitchen, event attendees will leave with more knowledge than before, as well as a branded KFC apron. KFC notes that "Ticketholders will be put through their paces to see if they can master the art of hand-breading, handle the heat of the frying and work at pace to build their own KFC burger." Event-goers will be able to enjoy their DIY burger creation with a piece of Original Recipe chicken, as well as fries, drink and a side.
Trend Themes
1. DIY Food Events - Opportunity for restaurants to offer interactive experiences for customers to participate in food preparation and learn about ingredients and cooking techniques.
2. Brand Immersion - Creating memorable experiences that allow customers to connect with a brand on a deeper level.
3. Customer Education - Offering educational opportunities to customers can build brand loyalty and deepen engagement.
Industry Implications
1. Fast Food - Fast food restaurants can offer behind-the-scenes experiences to give customers a greater appreciation for their food.
2. Event Planning - Event planners can offer interactive experiences for customers looking for unique and educational activities.
3. Hospitality - Hotels and resorts can provide cooking classes to guests as part of an immersive vacation package.
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