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Dunkable Pretzel Buckets

Auntie Anne’s is Celebrating March Madness 2019 with Basketball Buckets

— March 26, 2019 — Marketing
Few things go together better than soft pretzels and basketball games, which is why it makes [erfect sense that Auntie Anne’s would celebrate March Madness 2019 with limited-edition Basketball Buckets. Even if you're not a big basketball fan, you'll love what's inside these hoops.

Auntie Anne's limited-edition Basketball Buckets are special containers available at participating locations now through April 8, 2019. The buckets come in two different varieties, each of which serves a different sized crowd. The first is the Free-Throw Bucket, which serves five people and can be filled with either the original Pretzel Nuggets, Mini Pretzel Dogs, Cinnamon Sugar Pretzel Nuggets, or Pepperoni Pretzel Nuggets. For a real party, there is the 3 Point Bucket, which feeds 15 and comes with one bucket each of Original Pretzel Nuggets, Cinnamon Sugar Pretzel Nuggets, and Mini Pretzel Dogs.

And you don't even have to visit an Auntie Anne's location to enjoy this party treat. Thanks to a partnership with GrubHub, you can enjoy free delivery on any of the Basketball Buckets from tip-off to final buzzer.


Image Credit: Auntie Anne's.
Trend Themes
1. Limited-edition Food Buckets - Opportunities to create unique, themed food packaging for special events or seasons to increase sales and generate marketing buzz.
2. Food Delivery Partnerships - Opportunities to increase accessibility and convenience by partnering with food delivery services.
3. Event-based Marketing - Opportunities to leverage popular events or seasons as a marketing strategy to increase brand awareness and sales.
Industry Implications
1. Food and Beverage - Opportunities for food and beverage companies to create unique themed food packaging and partner with food delivery services.
2. Retail - Opportunities for retailers to use event-based marketing strategies to draw in customers and increase sales through themed promotional items.
3. Event Planning - Opportunities for event planners to incorporate unique food packaging and themed promotional items into their events to create an immersive experience for attendees.
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