P.C. Richard & Son's in-store smart home display is a crossover between the efficiency of the digital age and the comfortable aesthetic of the rustic house. The company tapped award-winning retail design firm -- In-Store Experience, for the interactive activation that fuses 32 products from different brands through one platform.
The smart home display is described as a "store-in-store" experience that educates customers about the benefits of technology in the household by "getting products out of their boxes."
A digital touchscreen was installed next to a well-merchandized selection of home products. The smart home display offers customers information, dynamic pricing, customer ratings and more. By seamlessly fusing the digital and the physical within a balanced in-store display, P.C. Richard & Son are able to engage and streamline the customer experience.
Since the implementation, the company has reported "an exponential increase in sales."