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In-Store Smart Home Displays

P.C. Richard & Son Enhances the Customer Experience with Interaction

— March 26, 2019 — Marketing
P.C. Richard & Son's in-store smart home display is a crossover between the efficiency of the digital age and the comfortable aesthetic of the rustic house. The company tapped award-winning retail design firm -- In-Store Experience, for the interactive activation that fuses 32 products from different brands through one platform.

The smart home display is described as a "store-in-store" experience that educates customers about the benefits of technology in the household by "getting products out of their boxes."

A digital touchscreen was installed next to a well-merchandized selection of home products. The smart home display offers customers information, dynamic pricing, customer ratings and more. By seamlessly fusing the digital and the physical within a balanced in-store display, P.C. Richard & Son are able to engage and streamline the customer experience.

Since the implementation, the company has reported "an exponential increase in sales."
Trend Themes
1. In-store Interactive Displays - The integration of digital touchscreens and well-merchandized product displays in physical stores provides a more engaging and informative customer experience.
2. Smart Home Education - Creating in-store experiences that educate customers about the benefits and functionalities of smart home technology can drive sales and increase customer satisfaction.
3. Seamless Digital-physical Integration - Combining digital technology with physical product displays in a balanced and visually appealing way can enhance the overall customer experience and potentially boost sales.
Industry Implications
1. Retail Design - With the rise of in-store interactive displays, the retail design industry has an opportunity to create innovative and engaging store experiences that integrate digital and physical elements.
2. Smart Home Technology - The demand for smart home education and interactive displays presents an opportunity for the smart home technology industry to showcase their products in a more immersive way.
3. Consumer Electronics Retail - Consumer electronics retailers can capitalize on seamless digital-physical integration by creating in-store experiences that provide customers with information, pricing, and ratings all in one place.
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