This Vans Pop-Up Calls Attention to the Brand's ComfyCush Era

 - Mar 7, 2019
References: vans & highsnobiety
A creative Vans pop-up was held at the Bushwick warehouse in Brooklyn, New York. The launch event paid tribute to the footwear label's latest innovation — the ComfyCush Era. This is a "brand new technology that utilizes comfort-based tech to deliver the plushest ride yet." For people that are a part of the skateboarding community, this is great news.

The Vans pop-up advertises this advancement in design through an event that boasted "a makeshift high school experience." Each attendee was treated to a pair of sneakers that boasted the ComfyCush Era technology. In addition, the brand arranged a number of performances for the evening.

The big surprise of the Vans pop-up was a performance by Lil Wayne.