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This National Geographic Pop-Up Spotlights the 'Explorer Academy'

 - Mar 12, 2019
References: chapters.indigo & eventmarketer
An interactive National Geographic pop-up was held to call attention to the company's fiction series for kids — "Explorer Academy." The temporary event spanned the course of one day and spotlighted the first installment of the collection, titled 'The Nebula Secret.'

The National Geographic pop-up took up the organizational aesthetic of a recruitment center. Kids were able to not only receive useful and interesting information, but they were also able to embrace the explorer lifestyle through immersive activities like mini archeological digs, conducting experiments in a lab setting and more.

While the plot of the book is informed by "real adventures, science, and exploration of National Geographic explorers," the activities of the pop-up were inspired by "characters and plot twists within the book."

Photo Credits: Craig Barritt/Getty Images for National Geographic