Thanks to the many abilities of Amazon Alexa and Google Assistant, and how easy it is to have a conversation with these AI assistants, Send Me a Sample is now exploring voice marketing. In partnership with Benefit Cosmetics, Send Me a Sample is offering a simple way for consumers to receive a sample of Benefit POREfessional, the top-selling primer from Benefit Cosmetics.
By saying "Ask Send Me a Sample for Benefit POREfessional" to either Amazon Alexa or Google Assistant, those using the voice assistant technology will be able to indicate their preferred delivery address to quickly arrange where the complimentary makeup product should be sent. A limited number of these samples are being shared throughout March and April with UK residents.
Key Themes Behind This Trend
- Voice Marketing
- Using voice assistant technology for marketing purposes opens up new opportunities for brands to connect with consumers.
- Sample-based Marketing
- Offering samples through voice assistants provides a convenient and interactive way for consumers to try out new products.
- AI Assistants in E-commerce
- The integration of AI assistants like Amazon Alexa and Google Assistant in e-commerce allows for seamless shopping experiences and personalized recommendations.
Where This Applies
- Beauty and Cosmetics
- The beauty industry can utilize voice marketing to promote and distribute samples of their products through AI assistants.
- Retail and E-commerce
- The retail industry can leverage voice marketing to enhance the shopping experience by offering personalized product recommendations and facilitating sample requests.
- Technology and Artificial Intelligence
- The integration of voice assistants in marketing introduces new opportunities for companies in the technology and AI industry to develop innovative solutions and applications.
