The new Mountain Dew campaign is dubbed 'A Can Has No Name.' The branding initative incorporates a commercial, social media engagement, pop cultural inspiration and even a component that will actively engage consumers. In short, the beverage will absolutely get traction through this activation.
The Mountain Dew campaign draws stylistic cues from the cult-favorite show Game of Thrones whose final season is set to air on April 14th. The video switches the familiar green aesthetic of the can with a blank one. A gust of wind and snow blows through and everyone on Arya's kill list is superimposed onto the can. This limited edition design is made available to consumers, however, individuals can only obtain it through a scavenger hunt in New York and LA. Clues and passwords for the Mountain Dew campaign will be shared via the company's social media.