Beringer Brothers' Sauvignon Blanc Features Subtle Hints of Agave
Laura McQuarrie — March 26, 2019 — Marketing
References: beringerbros & businesswire
To put a twist on barrel-aged wine, Beringer Brothers created a Sauvignon Blanc expression that's aged in tequila barrels. For 60 days, the California white wine is aged in the same barrels that used to hold premium tequila products. The finished result is described as being a white wine with subtle notes of agave.
As the demand for ultra-premium wine increases, there is particular interest in Sauvignon Blanc. Beringer Brothers' tequila barrel-aged white wine appeals to younger wine drinkers with bold flavors and a unique take on tradition. Beyond flavor, Beringer Brothers appeals to a young adult demographic with packaging that features a historic photo of the Beringer Brothers in front of their winery—when used with the Living Wine Labels app, this image comes to life and the brothers ask for help taking a picture of their new winery.
As the demand for ultra-premium wine increases, there is particular interest in Sauvignon Blanc. Beringer Brothers' tequila barrel-aged white wine appeals to younger wine drinkers with bold flavors and a unique take on tradition. Beyond flavor, Beringer Brothers appeals to a young adult demographic with packaging that features a historic photo of the Beringer Brothers in front of their winery—when used with the Living Wine Labels app, this image comes to life and the brothers ask for help taking a picture of their new winery.
Trend Themes
1. Tequila Barrel-aged Wines - Innovative cocktail blends are on the rise in the wine industry.
2. Ultra-premium Wines - New premium wine offers and customizations are opening up market opportunities.
3. Young Adult Wine Market - A new age of wine influencers and social media opportunities for craft wineries is opening up.
Industry Implications
1. Alcohol - Innovative blends, liquor cask finishes, and fine wine advancements are on the rise.
2. Packaging - Smart packaging solutions are becoming more integrated to offer interesting consumer experiences.
3. Mobile Apps - Mobile apps and augmented reality features are bringing a new wave of interactive experiences for users.
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