To put a twist on barrel-aged wine, Beringer Brothers created a Sauvignon Blanc expression that's aged in tequila barrels. For 60 days, the California white wine is aged in the same barrels that used to hold premium tequila products. The finished result is described as being a white wine with subtle notes of agave.
As the demand for ultra-premium wine increases, there is particular interest in Sauvignon Blanc. Beringer Brothers' tequila barrel-aged white wine appeals to younger wine drinkers with bold flavors and a unique take on tradition. Beyond flavor, Beringer Brothers appeals to a young adult demographic with packaging that features a historic photo of the Beringer Brothers in front of their winery—when used with the Living Wine Labels app, this image comes to life and the brothers ask for help taking a picture of their new winery.