Odisha Tourism announced a design contest for a crowdsourced logo. The opportunity is launched in conjunction with the company's tourism campaign which is dubbed 'Odisha by morning, Hockey by evening.' The winner was awarded cash.
The idea behind the initative is to further strengthen the Odisha brand by allowing individuals to take part in some key visual identity points. In doing so, the business does not only engage consumers in a tentative way but it also motivates people to think creatively. With the crowdsourced logo, Odisha Tourism hopes to "guide people smoothly from [its] marketing to [its] in-place experiences."
Naturally, the company provided a loose 'brief' for the design of the logo. It wanted it to be multi-color, bold and to embrace Odisha's "open-source values" which border on "creativity, transparency, and participation."