Tinder's height verification feature was teased by the dating app on April Fool's Day, poking fun at male users who exaggerate how tall they are in their profiles.
The humorous trailer nods toward the concept of 'height-fishing' which is the act of misleading someone, like a potential date, into thinking you're taller than you are. The proposed new feature would combat this, by making users prove how tall they really are. In the video, a man is seen updating his profile with the height 6'2. The app tells the man that his height can't be verified, and requests he puts in a more accurate measurement.
Both humorous and topical, Tinder's height verification serves as another way brands are using April Fools to interact with their consumers.
Tinder's Height Verification Was Announced on April Fool's Day
1. Height Verification Tools - Height verification tools may become a new trend in dating apps, reducing the chance of misleading profiles and improving user experiences.
2. Humorous Marketing Strategies - Humorous marketing strategies can be a trend for brands to engage with their audiences, boosting brand awareness and reputation.
3. Personal Data Verification - Personal data verification trend may emerge as a solution to address issues of trust and credibility in online platforms.
1. Online Dating Industry - Height verification tools may disrupt the online dating industry, offer more transparency to users, and create a competitive edge for innovative companies.
2. Marketing Industry - Humorous marketing strategies may offer fresh and engaging marketing tactics for companies to differentiate themselves and create brand loyalty
3. Identity Verification Industry - Identity verification solutions may fulfill the demand for secure and trustworthy online platforms in various industries such as online banking, e-commerce, and social media.