AARP's Youtube channel launches a reality dating series entitled 'Date My Grandma' where grandchildren play the role of matchmaker for their single grandparents. The charming approach enables a family-controlled situation from a romantic perspective.
They look for potential suitors with interviews with questions that surround their lifestyle and personality. The series features six episodes and AARP Studios aims to celebrate the lives of the participants by telling their respective family stories that really tie together multiple generations. The studio describes the dating series as connects "these generational dots and simply share the love." Date My Grandma also works towards showing that the inclusive process can open up opportunities to meet new people while staying connected to their own physical and mental health.
Image Credit: AARP
What Makes This Trend Stand Out
- Family-controlled Dating Shows
- The trend towards family-controlled dating shows highlights an opportunity for multi-generational media programming.
- Multi-generational Storytelling
- Inclusive programming that ties family stories together creates an opportunity for disruptive innovation in media production.
- Personalized Dating
- The popularity of matchmaking shows featuring personal interviews asks for an innovative opportunity to improve established dating sites.
Sectors Adopting This
- Media Production
- The trend towards family-controlled dating shows presents an opportunity for disruptive innovation in multi-generational media programming.
- Entertainment
- Dating shows featuring multi-generational matchmaking provide an opportunity for innovation in the entertainment industry through inclusive programming.
- Online Dating Services
- The popularity of personalized dating on matchmaking shows offers opportunities for disruptive innovation in established online dating services.
