Category
Tech
Delegated Interfaces
Trend cluster
Category
Voiced
Senior
Voice-activated technology helps seniors in their day-to-day.
4.8
Trend score
Trend
What is the Voiced Senior trend?
Voiced Senior: Voice-activated technology designed specifically for seniors is on the rise as companies look to offer accessible solutions for the needs that older demographics have. Products include everything from voice assistants to personal monitors that can be activated via speaking.
Insight
The consumer insight behind the Voiced Senior trend
For senior consumers, accessibility is often top-of-mind when they're considering purchases. Common issues that affect seniors, like mobility issues or social isolation, can be alleviated with the help of technology that aims to make their lives easier. This demographic seeks products and services that are able to enhance their routines, with extra consideration for the physical or mental restrictions they may have.
Trend themes
Themes within the Voiced Senior trend
Three behaviours holding the trend together01
Voice-activated technology for seniors
Companies are offering assistive solutions for elderly citizens through voice-activated tech, such as senior-friendly smart lamps and voice-activated wellness apps.
02
Senior health voice assistants
Voice integrated health platforms, like HandsFree Health's WellBe System, are able to monitor pills, appointments, and prescription refills for caregivers and patients alike.
03
Robotic nursing assistants
Marketed for nursing home residents, such as Grace the Robot from Hanson Robotics, these devices promise to make round-the-clock care efforts easier for frontline workers.
Industry implications
What the Voiced Senior trend means for industry
Where the trend changes the playbookFor
Healthcare and medical supplies
With features such as medication management reminders and minute-to-minute monitoring, the potential for these technologies in a healthcare system is immense.
For
Technology and product design
Companies looking to create wearable tech concepts, smart speaker tech, and even custom voice controls, will likely find inspiration in these assistive tools.
For
Marketing campaigns aimed at senior audiences
Amid growing anti-senior loneliness campaigns, companies looking to target senior consumers may find success in developing affordable, accessible solutions that integrate seamlessly into their existing lifestyle.
Workshop question
How is your brand prioritizing accessibility in its product/service?
Trend signals
Trend signals for Voiced Senior
Trend score 4.8 out of 10, from popularity 71%, activity 63%, freshness 11%.
Popularity71%
Activity63%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Voiced Senior trend
9 featured examples from Oct 9, 2018 to Mar 15, 2022CategoryTech
Senior-Supporting Smart Lamps
The Google Mate Smart Desk Lamp is Focused on Accessibility
The smart lighting and home automation industry can create specialized devices to improve the lives of seniors, which can contribute to a growing market segment.
CategoryLifestyle
Robotic Nursing Assistants
Grace the Robot Promises to Transform Senior Care
The healthcare industry can benefit from the development of robotic nursing assistants to support the work of human caregivers and improve the quality of care for elderly patients.
CategoryLife-Stages
Senior Support Voice Assistants
MobileHelp and LifePod Solutions Debuted a New Service at CES 2019
Voice-enabled healthcare has the potential to revolutionize how patients receive care and interact with their providers, as well as how providers deliver services.
CategoryTech
Senior Health Voice Assistants
HandsFree Health Launched the WellBe System to Help Seniors
Disruptive innovation opportunity: Develop innovative health tech solutions that incorporate voice technology and cater to the needs of seniors.
CategoryLife-Stages
Anti-Senior Loneliness Campaigns
Intuition Robotics Recently Launched ElliQ for Commercial Sale
The senior care industry has an opportunity to incorporate technology like companion robots to improve the quality of life for older adults and address the social determinants of…
CategoryLife-Stages
Voice-Activated Wellness Apps
Cuida Health's 'LiSA' is a Friendly Senior Wellness App
Creating innovative wellness apps that cater to the elderly demographic can potentially be a lucrative and disruptive opportunity for healthcare and wellness providers.
CategoryLifestyle
Virtual Medication Management Features
Amazon Alexa Will Now Offer Medication Management Features
The pharmaceutical industry can leverage voice-activated medication management features to improve medication adherence and patient experiences.
CategoryLife-Stages
Senior-Targeted Smart Displays
Alexa Smart Properties Supports Senior Living & Health Providers
Smart displays and voice technology offer opportunities for senior living communities to improve resident experiences and quality of care.
CategoryTech
Subtle Senior-Fall Monitors
The VitalBand is a Discrete Fall-Detection Watch for Seniors
The wearable technology industry has an opportunity to innovate by developing discreet fall-detection devices and health monitoring wearables for seniors.
