Trend cluster
Category

On-Demand
Mix

Brands are launching tech appliances to help consumers customize their own products.

DIY Cleaning Product AppliancesCleaning Solution-Mixing BottlesPaint-Mixing DevicesRobotic Cocktail Mixers

Trend

What is the On-Demand Mix trend?

On-Demand Mix: Companies are debuting premium and specialized mixing devices that help consumers create their own custom products from the comfort of their own home. Whether it is a cocktail mixer, a solution for cleaning, or something else, these products contribute to accessibility and convenience.

Insight

The consumer insight behind the On-Demand Mix trend

The popularity of DIY culture and the emphasis that many contemporary consumers place on customization create a space for tech-forward products that simplify tasks that otherwise require low to high expertise to complete. Individuals who opt-in for such devices prioritize the convenience of the home-made and enjoy having control over the product manufacturing process as they can tailor solutions to their exact needs and specifications at any given time.

Trend themes

Themes within the On-Demand Mix trend

Three behaviours holding the trend together
01

DIY Customization

DIY culture and the emphasis that many contemporary consumers place on customization create a space for tech-forward products that simplify tasks that otherwise require low to high expertise.

02

Appliances for Personalized Products

Companies debut premium and specialized mixing devices that help consumers create their own custom products from the comfort of their own home.

03

Sustainable and Eco-friendly Solutions

The creation of innovative appliances and devices contributing to eco-friendly and sustainable consumption patterns.

Industry implications

What the On-Demand Mix trend means for industry

Where the trend changes the playbook
For

Consumer Electronics

The trend towards creating tech appliances for DIY customization and personalized products creates opportunities for consumer electronics companies to develop new innovative products.

For

Home Cleaning and Care

The creation of DIY cleaning product appliances presents opportunities for companies in home cleaning and care to create and market eco-friendly and sustainable alternatives.

For

Food and Beverage

The rise of robotic cocktail mixers signifies a trend towards automating tasks traditionally performed by human bartenders, creating opportunities for the food and beverage industry to develop new and innovative products.

Workshop question

How might you enhance the customization process in your product/service?

Trend signals

Trend signals for On-Demand Mix

Trend score 4.8 out of 10, from popularity 70%, activity 66%, freshness 9%.

Popularity70%
Activity66%
Freshness9%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific