Brands are developing more personalized understanding of cannabis experiences
Trend - As the cannabis industry continues to grow, companies are developing ways to better understand and measure personal experiences with the plant. Brands are launching physical and digital journals that allow consumers to track their cannabis experiences, from everything from strains, potency, and more.
Insight - The cannabis industry is growing at a rapid rate, especially in the North American market. Due to this, many consumers are partaking in cannabis as a part of their lifestyle and passion, and seek out the best experience possible. In order to become more educated on their personal preferences, they look for ways to experiment and monitor their experiences.
Insight - The cannabis industry is growing at a rapid rate, especially in the North American market. Due to this, many consumers are partaking in cannabis as a part of their lifestyle and passion, and seek out the best experience possible. In order to become more educated on their personal preferences, they look for ways to experiment and monitor their experiences.
Workshop Question - How can your company create custom learning experiences for consumers?
