Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cannabis
Journaling
Brands are developing more personalized understanding of cannabis experiences.
1.4
Trend score
Trend
What is the Cannabis Journaling trend?
Cannabis Journaling: As the cannabis industry continues to grow, companies are developing ways to better understand and measure personal experiences with the plant. Brands are launching physical and digital journals that allow consumers to track their cannabis experiences, from everything from strains, potency, and more.
Insight
The consumer insight behind the Cannabis Journaling trend
The cannabis industry is growing at a rapid rate, especially in the North American market. Due to this, many consumers are partaking in cannabis as a part of their lifestyle and passion, and seek out the best experience possible. In order to become more educated on their personal preferences, they look for ways to experiment and monitor their experiences.
Trend themes
Themes within the Cannabis Journaling trend
Three behaviours holding the trend together01
Personalization of Cannabis Experience
Brands are developing personalized ways to better understand and measure personal experiences with cannabis through physical and digital journals.
02
Tracking Cannabis Usage
Apps and journals are being developed to help users track their cannabis usage, experiences, and preferences for better understanding and effective usage.
03
Data Analysis in the Cannabis Industry
Data analysis and gathering is becoming an important tool in understanding individual preferences and behaviors in the cannabis industry.
Industry implications
What the Cannabis Journaling trend means for industry
Where the trend changes the playbookFor
Cannabis
The cannabis industry is rapidly growing and requires innovative solutions for personalization, tracking, and data gathering.
For
Healthcare
Data gathered through cannabis usage can be leveraged for healthcare purposes, such as more accurate treatments or sharing with doctors.
For
Lifestyle
Cannabis is becoming an important part of many consumers' lifestyles, leading to the need for personalization and better understanding of individual preferences and experiences.
Workshop question
How can your company create custom learning experiences for consumers?
Trend signals
Trend signals for Cannabis Journaling
Trend score 1.4 out of 10, from popularity 19%, activity 15%, freshness 9%.
Popularity19%
Activity15%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Cannabis Journaling trend
4 featured examples from Jun 13 to Jun 24, 2020CategoryLifestyle
Cannabis Pocket Journals
The Cannabis Taster is a Small Portable Journal for Enthusiasts
Creating educational resources and accessories for cannabis enthusiasts to enhance their understanding and enjoyment of the product.
CategoryLifestyle
Cannabis Diary Apps
Highness Helps Users Log & Analyze Their Experiences with Cannabis
Highness app represents a disruptive innovation opportunity in the cannabis technology industry by providing a personalized and data-driven approach to cannabis consumption.
CategoryLifestyle
Cannabis Experience Online Journals
The Uppy Strain Journal Helps Users Monitor Their Experience
The development of cannabis apps like Uppy Strain Journal and other data-driven technologies will continue to shape the emerging cannabis industry.
CategoryLifestyle
Digital Cannabis Journals
The Releaf App Helps Users Track and Learn About Their CBD Experience
Digital health platforms and applications that collect and leverage user data to improve health outcomes.
