Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Weighted
Option
Weighted products are designed specifically for children and infants.
3.3
Trend score
Trend
What is the Weighted Option trend?
Weighted Option: The popularity of weighted blankets among adults is now being translated to their children, with everything from kids' blankets to baby swaddles offering additional weight and comfort for those who use them.
Insight
The consumer insight behind the Weighted Option trend
Children generally require help when it comes to being soothed, as they're not yet developed enough to understand self-soothing techniques. Children with developmental disorders may require additional assistance when compared to those without these disorders, and stress-reduction is often crucial in this process. Products that assist young kids in feeling a sense of comfort are beneficial to both them and the process of parenting.
Trend themes
Themes within the Weighted Option trend
Three behaviours holding the trend together01
Weighted products for children
As the popularity and efficacy of weighted blankets and other products were proven for adults, the trend to utilize such products including weighted blankets, furniture, accessories and sleep sacks on children is growing.
02
Sensory-sensitive products
Businesses are innovating to provide sensory-friendly and soft textured products for babies and children with developmental disorders.
03
Sustainable, organic and plant-based products
There has been a growing trend in creating weighted products that not only fit young children perfectly but are also sustainable, organic, plant-based, and vegan-friendly.
Industry implications
What the Weighted Option trend means for industry
Where the trend changes the playbookFor
Baby & Childcare Products
This industry has the most disruptive innovation opportunities as it works to create and design sensory-friendly, organic, plant-based, and effective products that meet the needs of kids; new or improving brands can create a niche in sensory-friendly products for kids, and providers of nursery items can expand into functional but comfortable furniture pieces.
For
Home furnishing & Accessories Industry
With the growing popularity of sensory-friendly furniture for kids, companies within this sector are expected to develop innovative yet aesthetically pleasing designs for families seeking sensory-sensitive and calming furniture options for their young ones.
For
E-commerce & Retail
Companies in this industry can introduce innovative sensory-focused collections of weighted products for children, follow up trends in social media by promoting these products that give parents a natural solution to their baby's sleep issues, anxiety, and other developmental issues.
Workshop question
How is your brand prioritizing consumer comfort and well-being?
Trend signals
Trend signals for Weighted Option
Trend score 3.3 out of 10, from popularity 52%, activity 39%, freshness 9%.
Popularity52%
Activity39%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Weighted Option trend
4 featured examples from Apr 3, 2019 to May 21, 2020CategoryLife-Stages
Sensory-Friendly Furniture
These Pillowfort Furniture Pieces for Kids Consider Sensory Sensitivity
Furniture companies can explore designing and manufacturing sensory-friendly furniture pieces for children and adults.
CategoryLifestyle
Kid-Sized Weighted Blankets
The Nappling by Bearaby is an Eight-Pound Weighted Blanket for Kids
The child sleep products industry can capitalize on the demand for kid-sized weighted blankets to improve sleep quality for younger users.
CategoryLife-Stages
Convertible Weighted Swaddles
The Zen One Suits Every Type of Young Sleeper Up to Six Months
The convertible weighted swaddle trend presents an opportunity for innovation in the baby products industry, specifically in the sleep and comfort category.
CategoryLife-Stages
Wearable Infant Weighted Blankets
The Dream Weighted Sleep Sack Calms Infants to Support Sleep
Opportunity for disruptive innovation: Introduce more innovative and scientifically-backed baby products that offer unique benefits for infant development and well-being.
