Weighted products are designed specifically for children and infants
Trend - The popularity of weighted blankets among adults is now being translated to their children, with everything from kids' blankets to baby swaddles offering additional weight and comfort for those who use them.
Insight - Children generally require help when it comes to being soothed, as they're not yet developed enough to understand self-soothing techniques. Children with developmental disorders may require additional assistance when compared to those without these disorders, and stress-reduction is often crucial in this process. Products that assist young kids in feeling a sense of comfort are beneficial to both them and the process of parenting.
Insight - Children generally require help when it comes to being soothed, as they're not yet developed enough to understand self-soothing techniques. Children with developmental disorders may require additional assistance when compared to those without these disorders, and stress-reduction is often crucial in this process. Products that assist young kids in feeling a sense of comfort are beneficial to both them and the process of parenting.
Workshop Question - How is your brand prioritizing consumer comfort and well-being?
4 Featured, 35 Examples:
61,372 Total Clicks
Date Range:
Apr 19 — Jun 20
Trending:
This Year and Mild
Consumer Insight Topics:
