Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hemp
Audio
Brands are launching audio accessories made from hemp for the material's durability.
2.6
Trend score
Trend
What is the Hemp Audio trend?
Hemp Audio: Brands in the electronic space are launching headphones and speakers made using hemp, as the material requires very little natural resources to grow and is extremely durable. These products range from eco-friendly high-end headphones to sustainable hemp-made speakers.
Insight
The consumer insight behind the Hemp Audio trend
As information emerges about the damaging impact that plastics and technology have on our planet, consumers are looking for products built with sustainable materials to mitigate their environmental impact. Notably, hemp has come to light as a durable and sustainable material and is no longer just a fringe product, but rather, has become a more accessible mainstream building product. Consumers are looking to brands to provide eco-friendly products that make use of low-impact building materials.
Trend themes
Themes within the Hemp Audio trend
Three behaviours holding the trend together01
Sustainable Materials
As information emerges about the damaging impact of materials like plastic and technology on the planet, consumers are looking for products built with sustainable materials, providing an opportunity to develop high quality audio products that make use of natural & eco-friendly materials like hemp.
02
Eco-Friendly Audio Technology
As consumers become more environmentally conscious, brands are focusing on the creation of eco-friendly audio technology, such as Hempcone Speakers or headphones that are made from natural materials, providing an opportunity to create new and high-quality products with minimal environmental impact.
03
Personalized Audio Experience
The introduction of headphones with foam base or in-ear noise-isolating earbuds allow for a personalized audio experience, providing an opportunity for businesses to create a range of personalized audio technology for consumers to enjoy.
Industry implications
What the Hemp Audio trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Innovative and sustainable products in headphone and speaker categories that make use of naturally-derived materials for a more eco-friendly technology.
For
Audio Equipment
Creating a range of personalized audio technology for consumers to enjoy that will not only provide superior sound-experience but with eco-friendly materials like hemp.
For
Sustainable Manufacturing
Incorporating sustainably manufactured audio accessories with durable and sustainable materials like hemp, pushing technology toward more eco-friendly considerations.
Workshop question
How can your brand rethink the materials its using to be more eco-friendly?
Trend signals
Trend signals for Hemp Audio
Trend score 2.6 out of 10, from popularity 32%, activity 36%, freshness 9%.
Popularity32%
Activity36%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hemp Audio trend
4 featured examples from Nov 20, 2019 to Aug 20, 2020CategoryEco
Eco-Friendly High-End Headphones
The Hemp Headphones by Grado Are Made with Hemp and Maple
Companies in the audio equipment industry can innovate by incorporating eco-friendly materials and resonating materials into their products.
CategoryTech
Premium Hemp-Based Earphones
Earth-Budz Debuts In-Ear Noise-Isolating Headphones
Manufacturers in the electronics industry can explore sustainable materials and customized fit technology to create disruptive products.
CategoryEco
Hemp-Made Sustainable Speakers
Tone Tubby Offers a Line of Hempcone Speakers for Musicians
The audio technology industry can explore the use of hemp fibers and sustainable materials to create durable and eco-friendly speaker products.
CategoryEco
Eco-Friendly Audio Accessories
The House of Marley Positive Vibrations XL Headphones are Hip
Audio accessory companies can develop more sustainable and eco-friendly products to appeal to a growing market of environmentally conscious consumers.
