Category
Lifestyle
Assisted Choices
Trend cluster
Category
Spiced
Beer
Food and beverage brands blend beers and spices to offer unique culinary experiences.
3.2
Trend score
Trend
What is the Spiced Beer trend?
Spiced Beer: Beers that are enhanced with various culinary spices, or spices that are created with or mimic the taste of beer are on the rise as people who consume the beverage look to experiment with unique flavors.
Insight
The consumer insight behind the Spiced Beer trend
"Foodie" culture among consumers has resulted in people seeking out distinct culinary experiences. This no longer only applies when they're eating out--consumers are more likely to experiment with unique flavors and food experiences at home as well. This shift has resulted in brands offering affordable and unlikely flavor pairings in items that people would consumer on a regular basis.
Trend themes
Themes within the Spiced Beer trend
Three behaviours holding the trend together01
Spice Enhanced Beers
Brands are infusing culinary spices into beer to offer unique and experimental flavors.
02
Beer-Inspired Seasonings
Seasoning brands are creating spice blends that mimic the flavor profile of popular beers for meat and beer lovers.
03
Beer-Infused Spice Blends
Spice brands are creating six-packs of beer-infused spice blends with unique flavors that enhances the taste of meat, seafood, vegetables, and roasted nuts.
Industry implications
What the Spiced Beer trend means for industry
Where the trend changes the playbookFor
Craft Beer Industry
Beer and spice companies can collaborate to offer unique and experimental flavors that cater to foodies and beer lovers.
For
Seasoning Industry
Seasoning brands can create beer-inspired spice blends that mimic the flavor profile of popular beers.
For
Food and Beverage Industry
Food and beverage brands can collaborate to offer unique flavor pairings that cater to consumers seeking out distinct culinary experiences.
Workshop question
How is your brand offering unique culinary experiences for its customers?
Trend signals
Trend signals for Spiced Beer
Trend score 3.2 out of 10, from popularity 50%, activity 36%, freshness 9%.
Popularity50%
Activity36%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Spiced Beer trend
5 featured examples from Jan 15, 2019 to Nov 23, 2020CategoryLifestyle
Beer-Infused Spice Blends
Spiceology Created a Six-Pack of Flavorful BBQ Seasonings
Creating beer-infused spice blends and exploring other ways to incorporate beer as a flavor opens up new opportunities for innovation and differentiation.
CategoryLifestyle
Wheat Beer BBQ Sauces
Buffalo Wild Wings' Blue Moon BBBQ Sauce is Made with Blue Moon Craft Beer
Restaurants can capitalize on the craft beer BBQ sauce trend by creating signature sauce offerings that align with their cuisine and appeal to beer-loving diners.
CategoryMarketing
Spiced Fruit Beer Cocktails
The Modelo Chelada Mango y Chile is a Refreshing Take on a Classic
Craft breweries can capitalize on the trend of fruit-infused and spicy beer cocktails, creating innovative and unique flavor combinations that attract adventurous beer enthusiasts.
CategoryLifestyle
Stout Beer-Inspired Seasonings
The Wildly Delicious Stout Beer & Peppercorn Rub Mimics Guinness
The food and beverage industry can adopt the trend of creating innovative seasonings and expand their product offerings to cater to diverse consumer preferences.
CategoryLifestyle
Maple-Flavored Spiced Beers
The Maple Spiced Pecan Old Ale Has the Notes of a Canadian Butter Tart
Craft breweries can leverage the popularity of maple-flavored spiced beers to attract customers and stand out in a competitive market.
