Conventional potato chips have made several flavors particularly popular amongst consumers, which is something the new Salt & Vinegar Properchips take in stride. The iconic snack flavor has been given a health-focused overhaul by the UK-based Proper brand and is achieved using lentil chips that have been perfectly seasoned without any artificial flavorings or citric acid in the mix. The snack contains 30% less fat than leading potato chip alternatives and also boast a vegan-friendly recipe.
Co-Founder of Proper snacks Cassandra Stavrou spoke on the Salt & Vinegar Properchips launch saying, "Last year saw the launch of Properchips – a seriously exciting move for Proper, that has taken us from the leading premium popcorn-maker to the biggest new brand in better-for-you. More and more people are demanding healthier, snacking options throughout the day, but taste remains the number one priority. Our latest flavor was created in direct response to this, made using a crispy, lentil base and nothing but natural seasonings. After months of tasting and tweaking, we’re proud to have recreated one of the nation’s most popular flavor profiles, providing shoppers with a healthier alternative to a classic flavor they know and love.”