The Eat Real Hummus Chips are Arriving in a New Flavor
Michael Hemsworth — September 7, 2022 — Marketing
The Eat Real Hummus Chips Sea Salt & Balsamic Vinegar are being launched from the UK-based free-from snacking brand to provide consumers with a new way to satiate their craving for a crunchy snack.
The snack features the brand's signature hummus chips, which are free from artificial colors, flavors and ingredients, covered in a burst of balsamic vinegar and sea salt. The snack reportedly contains 30% less fat than traditional potato chips to make it a permissible indulgence for consumers to enjoy as we head into the colder weather months.
Marketing Director Helen Pomphrey spoke on the Eat Real Hummus Chips Sea Salt & Balsamic Vinegar flavor saying, "Balancing the moreish taste of sea salt with the sweetness of balsamic vinegar, the Sea Salt & Balsamic Vinegar offers a new Eat Real snacking choice that provides maximum snacking satisfaction.”
The snack features the brand's signature hummus chips, which are free from artificial colors, flavors and ingredients, covered in a burst of balsamic vinegar and sea salt. The snack reportedly contains 30% less fat than traditional potato chips to make it a permissible indulgence for consumers to enjoy as we head into the colder weather months.
Marketing Director Helen Pomphrey spoke on the Eat Real Hummus Chips Sea Salt & Balsamic Vinegar flavor saying, "Balancing the moreish taste of sea salt with the sweetness of balsamic vinegar, the Sea Salt & Balsamic Vinegar offers a new Eat Real snacking choice that provides maximum snacking satisfaction.”
Trend Themes
1. Free-from Snacks - There is an opportunity to create more innovative and diverse free-from snacks for consumers with dietary restrictions.
2. Reduced-fat Snacks - Developing more low-fat snack options that still provide the same level of satisfaction for consumers can be a disruptive innovation opportunity.
3. Hummus-based Snacks - Creating more snacks that use hummus as a base ingredient can provide a healthier and more flavorful snacking option.
Industry Implications
1. Snack Food Manufacturing - Snack food manufacturers can innovate by creating new and unique flavors and healthier options for consumers.
2. Health and Wellness Industry - The health and wellness industry can capitalize on the trend of free-from and reduced-fat snacks by creating healthier and more sustainable food options.
3. Food Retail Industry - Grocery stores and food retailers can benefit from carrying a larger variety of free-from and low-fat snacks to cater to consumers' dietary restrictions and preferences.
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