The Brew City frozen snacks have been launched in the UK by US-based brand McCain as a new range of edibles that target the increasing number of consumers drinking craft beer. The product range includes a variety of tasty, satisfying options including Potato Pint Pots, Onion Straws, Halloumi Fries, IPA Last Order Fries, Pickle Bar Fries, Mac 'N' Jack Kegs, Bottle Caps and Cheesy Brew Bites. The frozen profile of the products means they can be easily stored in the freezer and pulled out to be prepared fresh when opening a locally crafted beer.
Marketing Director at McCain UK spoke on the Brew City frozen snacks saying, "The craft beer trend has really exploded in recent years, so now is the ideal time to launch Brew City, a brand-new UK category of proper satisfying frozen food snacks, perfectly paired to craft beers. An exciting new brand for us, the range combines bold, on-trend flavours with a satisfying crunch to create the best tasting experience – and the perfect sharing food for friends to enjoy over a craft beer or two.”