The New Belgium Purist Clean Lager is a libation that targets the increasing number of consumers seeking out crisp, refreshing drinks that aren't loaded with unnecessary calories. Containing just 95 calories per serving, the beer has three grams of net carbs along with a 3.8% ABV and a USDA Certified Organic rating to make it suitable for consumers seeking out a premium libation. The beer has an easy drinking profile that will make it applicable to a wider range of drinkers who might usually stick to macro beer options on the market.
The New Belgium Purist Clean Lager is part of the continued shift towards premium libations as consumers seek out alcohol products that meet their needs for easy drinking options with a lighter profile.
What's Driving This Trend
- Low-calorie Beers
- Development of more low-calorie beer options that cater to health-conscious consumers.
- Organic Alcoholic Beverages
- Increased demand for organic and natural alcoholic beverages.
- Premium Light Beers
- Growing demand for premium light beers with high-quality ingredients and low-calorie content.
Who This Affects Most
- Alcoholic Beverages
- Opportunity for breweries and distilleries to innovate and create healthier options for consumers.
- Health and Wellness
- Opportunity for health and wellness companies to market and promote low-calorie and organic alcoholic beverages as a healthier alternative.
- Hospitality
- Opportunity for bars and restaurants to expand their menu offerings to include low-calorie and organic beer options to meet the needs of health-conscious consumers.
