Farmer-Celebrating Beers

The St Peter's Brewery Farmer’s Flagon was Created with the NFU

The St Peter's Brewery Farmer’s Flagon is a new libation created by the Suffolk-based brewer to celebrate the National Farmer's Union's (NFU) dedication to farming over the past century. The beer is a rich pale ale that's achieved with cascade and progress hops along with flagon pale ale malt, rye crystal malt, and Munich malt and crystal malt. The final product is a beer with a reddish, auburn color, a distinctly spiced profile with a peppery aroma as well as vine fruits with a woody flavor.

The St Peter's Brewery Farmer’s Flagon was explained by Managing Director at St Peter's Brewery John Hadingham who said, "The NFU got in touch with us as they wanted to do something special to mark their centenary and they loved what we do here at the brewery, and the fact that we are in such a rural location, surrounded by fields of barley. They felt the brewery was the perfect fit for producing this special ale, especially as flagon malting barley is grown locally. At a time when we are all worrying about bigger things and relying on our British farmers to come up with the goods in the coming weeks, it is fantastic to be a part of something that celebrates the NFU’s role in the continued success of British farming.”

Celebratory Collaborations
Opportunity for businesses to collaborate with organizations or groups to create specialized products that celebrate their achievements.
Localized Sourcing
Potential for businesses to emphasize the use of locally grown or sourced ingredients to create unique and meaningful products.
Flavor Innovation
Chance for businesses to experiment with unique flavor combinations and profiles to create distinctive products.

Sectors Adopting This

Brewing
Disruptive innovation opportunity for breweries to create exclusive beers in collaboration with different organizations to commemorate special occasions.
Agriculture
Opportunity for agricultural businesses to partner with local breweries to grow specialized malting barley for craft beer production.
Food and Beverage
Possibility for food and beverage companies to explore unique ingredient combinations and profiles to create innovative products that cater to consumer preferences.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 27%
Freshness 9%

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