Category
Lifestyle
Assisted Choices
Trend cluster
Category
In-Store
Monitoring
Companies are developing precautionary platforms for safe store visits.
3.0
Trend score
Trend
What is the In-Store Monitoring trend?
In-Store Monitoring: The COVID-19 pandemic has limited physical interaction for safety reasons. In response, essential locations that remain open have implemented technology that monitors in-store crowd to ensure safe interactions.
Insight
The consumer insight behind the In-Store Monitoring trend
The heightened anxiety among those who have taken COVID-19 seriously has left people concerned with the safety of their routines as restrictions lift. Consumers are looking for reassurance and expect that brands take their safety seriously in order to be motivated to buy from them.
Trend themes
Themes within the In-Store Monitoring trend
Three behaviours holding the trend together01
Precautionary In-Store Monitoring
Heightened anxiety has left people concerned with the safety of their routines, leading to the implementation of in-store monitoring technology.
02
Crowdsourced Supply and Shopping Apps
Crowdsourcing has become a useful tool in tracking wait times and locating items with limited availability in essential stores.
03
Transit Crowd Map Updates
Google Maps' refinement of predictions on busy times can help reduce people's risk of exposure to COVID-19 while using public transportation.
Industry implications
What the In-Store Monitoring trend means for industry
Where the trend changes the playbookFor
Retail Technology
Retail technology companies can develop advanced in-store monitoring systems and grocery reservation services to meet the demand for safer in-person shopping.
For
Crowdsourced Information Apps
The development of apps that utilize crowdsourced information can enhance consumers' ability to track wait times, locate essential items, and navigate uncertain store environments during COVID-19.
For
Public Transportation
Public transportation companies can benefit from increased investments in crowd monitoring and prediction technology to encourage safer commuting environments for passengers.
Workshop question
How can your company practice safety standards during COVID-19?
Trend signals
Trend signals for In-Store Monitoring
Trend score 3.0 out of 10, from popularity 49%, activity 31%, freshness 9%.
Popularity49%
Activity31%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the In-Store Monitoring trend
5 featured examples from Apr 16 to Jun 24, 2020CategoryBusiness
Crowdsourced Shopping Apps
The Live Lineups App Tracks Wait Times at Grocery Stores
Disruptive innovation opportunity: Developing smart grocery stores that integrate real-time wait time tracking and focus on optimizing the shopping experience for customers.
CategoryTech
Distancing Theater Apps
Fandango's Guide Helps Fans Safely Return to the Movies
Opportunity for movie studios to adapt their release strategies and explore direct-to-consumer on-demand models for new film releases.
CategoryBusiness
Grocery Shopping Reservation Services
OpenTable is Helping to Provide Consumers a Safe Way to Shop
The retail industry can leverage grocery shopping reservation services to streamline operations, reduce congestion, and enhance customer safety.
CategoryLifestyle
Transit Crowd Map Updates
Google Maps is Making It Easier for Canadians to Avoid Busy Stations
The transportation industry can benefit from leveraging advanced data analytics and technology to better manage crowd and improve safety measures in public transit systems.
CategoryLifestyle
Crowdsourced Supply Apps
OurStreets Supplies Helps to Locate Items with Limited Availability
Disruptive innovation opportunity: Integrating crowdsourcing technology into retail apps to optimize supply chain management and improve consumer experiences.
