Comcast and Fandango have partnered to offer consumers a more convenient means of planning a trip to the movie theater. This new partnership was developed with the intention of promoting the new Jurassic World film -- this summer's highly anticipated cinematic experience.
Those interested in attending a screening of the film can simply say "Get tickets" into a X1 voice remote. Alternatively, consumers can select the information button during a trailer of Jurassic World. Either of these gestures will prompt users to a screen that displays showtimes from nearby cinemas. From there, individuals can seamlessly purchase their tickets.
In addition to this service, Comcast has introduced an on-demand section that's features films and exclusive content from the Jurassic World franchise.
Why This Trend Is Growing
- Voice-activated Ticket Purchasing
- Offering voice-activated ticket purchasing through a remote control or voice assistant provides a more convenient and seamless experience for moviegoers.
- Trailer-integrated Ticket Sales
- Integrating ticket sales directly into movie trailers allows for an immediate and effortless ticket purchasing process.
- On-demand Franchise Content
- Creating an on-demand section that features films and exclusive content from a popular franchise enhances the overall movie-watching experience.
Industries Being Reshaped
- Entertainment Technology
- The entertainment technology industry can explore opportunities in developing voice-activated ticket purchasing systems and integrating ticket sales into movie trailers.
- Cinema Exhibition
- Cinema exhibition companies can benefit from partnering with ticketing platforms to offer seamless ticket purchasing experiences to moviegoers.
- Streaming Services
- Streaming services can consider creating dedicated sections that showcase films and exclusive content from popular franchises, attracting movie enthusiasts.
