As more consumers seek convenience when shopping for products, specifically food delivery, online grocery delivery service Farmstead expanded its services to the Carolinas. This expansion is thanks to a new partnership with Southeast grocery company Alex Lee -- the parent company of Lowes Foods and Merchants Distributors.
This new expansion will allow both brands to expand their customer base without the need of opening any brick-and-mortar locations thanks to Farmstead's micro-hub sales model. The micro-hubs only take eight months to build -- compared to the two years a physical supermarket can cost -- and are a fraction of the price. Farmstead then uses the micro-hubs as a central warehouse and will only deliver within a 50-mile radius to streamline efficiency and reduce costs.
As the retail model of grocery store shifts to a delivery model, we can expect to see further partnerships between grocery stores and grocery delivery services.