According to sources, the Walmart+ Program will not only launch to streamline experiences and accommodate customers better, but it will also debut as a rival to the ultra-popular Amazon Prime membership. There is not much confirmed in terms of the concrete structure of the initiative, but it is rumored that the Walmart+ Program will be essentially "a rebrand of [the retailer's] existing Delivery Unlimited service." The megastore has an advantage here as it can offer on-demand grocery delivery anywhere in the United States. The original service costs $98 USD per year.
The Walmart+ Program is reported to have perks "different than those offered by Prime." The initiative is intended to be a long-term rival and in order to succeed, the loyalty program needs to "lead customers to pay for more products and services with better profit margins," according to experts.
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