Walmart+ Assist Offers a Discount for Those on Government Assistance
Michael Hemsworth — July 20, 2023 — Business
References: walmart & progressivegrocer
Walmart+ Assist has been added to the retail brand's Walmart+ membership platform as a way to help consumers who receive government assistance with a discount.
The newly added option for consumers will provide 50% off monthly or annual membership plans for all new and existing members who are eligible. The program tier will cost $6.47 per moth or $49 per year and is easy to access. Consumers only need to visit the brand online where they can verify their eligibility through SheerID to immediately access the new price for existing subscribers or newcomers.
SVP and General Manager Venessa Yates commented on Walmart+ Assist in a blog post saying, "We at Walmart+ believe that everyone should be able to enjoy all the ways a Walmart+ membership helps them save time and money, with benefits like free shipping and grocery delivery, nationwide gas discounts and video streaming with Paramount+ at no extra cost."
The newly added option for consumers will provide 50% off monthly or annual membership plans for all new and existing members who are eligible. The program tier will cost $6.47 per moth or $49 per year and is easy to access. Consumers only need to visit the brand online where they can verify their eligibility through SheerID to immediately access the new price for existing subscribers or newcomers.
SVP and General Manager Venessa Yates commented on Walmart+ Assist in a blog post saying, "We at Walmart+ believe that everyone should be able to enjoy all the ways a Walmart+ membership helps them save time and money, with benefits like free shipping and grocery delivery, nationwide gas discounts and video streaming with Paramount+ at no extra cost."
Trend Themes
1. Retail Membership Discounts - The trend of offering discounts on retail memberships provides an opportunity for businesses to attract and support customers who receive government assistance.
2. Inclusive Membership Programs - The trend of creating inclusive membership programs allows businesses to cater to a wider range of customers, including those on government assistance, and foster brand loyalty.
3. Simplified Eligibility Verification - The trend of implementing streamlined eligibility verification processes in membership programs offers businesses the opportunity to make it easier for customers to access discounts and benefits.
Industry Implications
1. Retail - The retail industry can leverage the trend of offering retail membership discounts to attract and retain customers who receive government assistance.
2. Subscription Services - Subscription service industries can capitalize on the trend of creating inclusive membership programs to expand their customer base and increase customer loyalty.
3. Technology - The technology industry can contribute to the trend of simplified eligibility verification by developing innovative solutions that seamlessly integrate with membership platforms.
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