Google is now letting businesses sell items free of charge on the Shopping tab. The tech giant added free access to the Shopping tab in order to help retailers’ transition to selling goods online. Additionally, listing items online will help alleviate the financial effects of COVID-19 for participating organizations.
Google’s Shopping tab will be updated this month for users in the United States. Additionally, Google has partnered with PayPal to allow a business to link accounts to the Shopping tab, and it is already working with Shopify, WooCommerce, as well as BigCommerce.
This shift demonstrates how Google is pivoting to help other organizations during uncertain economic times, and the shift will allow many retailers to get better access to consumers looking to purchase goods.
Image Credit: Shutterstock
What's Driving This Trend
- Free Shopping Tab
- Offering free access to the Shopping tab can pave the way for opportunities of more businesses to participate in online selling.
- Partnership with Paypal
- Partnering with PayPal not only improves payment options but also opens possibilities of integrating online sales through different platforms.
- Transition to Online Selling
- The transition to online selling can create avenues for retailers to tap new markets, even beyond their local communities.
Who This Affects Most
- E-commerce
- The shift to offering a free Shopping tab and partnership with different e-commerce platforms can disrupt traditional e-commerce models.
- Payment Services
- The partnership of Google with PayPal can create ripple effects in the payment services industry as it can change payment preferences of consumers.
- Retail Industry
- The transition to online selling can disrupt the retail industry as businesses strive for greater online presence and compete more aggressively for consumers.
