From virtual apartment tours to virtual cooking services, the May 2020 market trends showcase how businesses across various industries are responding to the impacts presented by the outbreak of COVID-19 and the subsequent social distancing regulations.
Notably, the service industry is still looking for ways to connect to consumers and have implemented an array of online services including ChowNow. The platform allows restaurants to add an ‘Order Food’ button to their Instagram page, or through stickers in their story, so when they showcase a dish, customers can easily order it without having to shift through various delivery platforms.
The May 2020 market trends also showcases ways brands are optimizing freelance-employees, with British online cosmetic retailer Lookfantastic debuting an influencer program to showcase new products while maintain social distance.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
