Google is taking action to eliminate ad fees for any media outlets that use Ad Manager, and these organizations will receive financial relief for five months of service. However only media organizations that create ‘Original’ content will be eligible for free service. Within a few days, Google will notify organizations that are eligible. Overall, the reduced fees will help to keep many publications operating during uncertain economic times, and the financial assistance will ensure that people have more access to original journalism.
Google released a statement about waiving ad fees, “With these efforts, we aim to help news organizations reduce some of the cost of managing their businesses and funding important journalism during this time."
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