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Social events tap into the hobbies and interests of older demographics
Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
30,086 Total Clicks
Oct 17 - Nov 17
This Week and Mild
Boomers are looking to communal living spaces as retirement options
Implications - Boomers are a generation of independent people, but the traditional retirement home concept isn't conducive to that lifestyle. Instead, boomers entering retirement are looking for communal experiences that allow the retention of independence through co-living while also fostering social bonds. Brands stand to appeal to boomers by encouraging and facilitating the social lifestyle to which the generation is accustomed. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
51,329 Total Clicks
Jan 17 - Oct 17
This Quarter and Warm
Life-StagesSeniorsBoomers
Tech accessories ease consumers into the world of hyperconnectivity
Implications - As IoT continues to take over and connected technology seems to be getting more sophisticated by the second, brands are releasing peripherals that can make the transition into a high-tech lifestyle much more simplistic. Particularly helpful for non-digital natives such as Gen X and Boomers as well as those who are just being introduced to the connected landscape, products that are foolproof act as buffers that prevent user error. While technology may be getting smarter, we're seeing a ripple effect towards simplicity and ease of use within consumer priorities. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
47,839 Total Clicks
Sep 15 - Aug 17
This Quarter and Average
Public spaces prioritize inclusive well-being through increased accessibility
Implications - As inclusivity and social justice continue to dominate social consciousness, public accessibility increasingly involves more leisurely and interactive activities as communities take pride in taking care of and nurturing the differently abled. Making recreational pastimes more readily available takes priority, particularly as the mental health movement generates awareness to the direct link between happiness and personal well-being. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
71,196 Total Clicks
Jun 16 - Jan 17
This Year and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Sharing economy initiatives take aim at social issues facing seniors
Implications - As concerns mount over the financial impact of aging Boomer populations, a variety of sharing economy initiatives are illuminating the power of tech-enabled platforms in offsetting barriers to access related to income and resources. In addition to serving as a reminder of the stresses of fixed income living, this shift highlights the role of the peer-to-peer economy in empowering consumers to help themselves when traditional institutions are unable to adequately do so. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
117,411 Total Clicks
Apr 15 - May 17
This Year and Average
LifestyleHealthLife-StagesSeniors
Positive views of aging are embraced with bold representations in media
Implications - No longer a subject matter riddled with fear and anxiety, aging is being embraced with a lighthearted approach in media to showcase a growing consumer acceptance. Incorporating references to modern fashion and pop culture, this shift helps to put a more contemporary spotlight on what can be thought of as an out-of-touch generation. This suggests a shift towards a more positive view of old age. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
568,306 Total Clicks
Feb 14 - May 15
Hot
Life-StagesSeniors
Aging consumers are targeted with wearable products that promote freedom
Implications - As the population of seniors rise, brands are targeting this demographic with products designed to increase wellness and independence. Pinpointing certain ailments associated with the aging lifestyle and promoting freedom, this shift in wearable tech creates a simple, customized experience. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
153,800 Total Clicks
Jan 14 - Jan 16
Warm
Trend Hunter Services
Seeking independence, seniors turn to workshops and clubs to stay connected
Implications - Taking their daily lives back into their own hands, seniors and retirees are turning to empowering workshops and organizations to stay both mentally and socially connected. Eliminating the need to reply on family members for support, aging consumers are taking the opportunity to learn new skills and connect with peers. This not only allows for a more engaging lifestyle, but also encourages a sense of independence. [More]
SCORE 3
Popularity
Activity
Freshness
Megatrends
Patterns
121,900 Total Clicks
Nov 12 - Jan 15
Mild
Life-StagesSeniorsBoomers
Food and flavor targeted specifically toward older generations
Implications - The rise in consumers who have entered the silver zone coincides with the takeover of foodie culture, converging these two ideas making taste profiles and food services specific to boomers. This hyper-targeted idea opens up the definition of what it means to be a senior into something focused more toward discovery -- in the realms of flavor and otherwise -- than aging. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
219,097 Total Clicks
Apr 14 - Jul 16
Warm
Seniors embrace aspects of millennial lifestyle for an enhanced retirement
Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons. [More]
SCORE 3
Popularity
Activity
Freshness
Megatrends
Patterns
54,425 Total Clicks
Sep 14 - Oct 14
Mild