Seniors Consumer Insights

Easter Egg Promo
Grownup consumers are enticed by the incentive of discovering hidden references
Implications - The appeal of surprises continues past childhood, as made evident by the popularity of “unidentified features” of certain products or services. This can range from a hidden object embedded within a product, such as inside soap, or risking the chance of getting something fun by ordering mystery gifts.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Embraced Aging
Boomers rewind our disposable culture by embracing elderly icons
Implications - As the boomers grow older, they are taking their pop culture icons along with them. Consumers want to see a bit of themselves in the personalities presented to them by the media. In short, 60 today is not the same as 60 a generation ago, and pop-culture is now intrigued by age.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Geriatric Couture
Seniors become the anti-fashion inspiration for young people
Implications - Geriatric-inspired fashion is gaining ground in both personal and runway style. Looking to their grandparent’s closets, young people are finding madcap prints, old-school crochet and excessive embroidery à la mode. By remixing what was previously considered bland, the modern granny style can be considered anti-fashion for those looking to rebel against more trendy ensembles.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Idolized Aging
The marks of age become badges of honor to wear with pride
Implications - No longer a battled plague, but a form of beauty, aging is receiving more positive attention from society as photographers and ad agencies seek out older models to revere and admire. Age admiration points to a shift in consumer attitude: aging is something to look forward to, and not something against which one must battle.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Elderly Electronics
Gadgets designed for seniors help to bridge the digital generation gap
Implications - With digital products becoming omnipresent in our society, no one wants to be left behind—especially the elderly. It’s no surprise, then, that an increasing number of elderly consumers are embracing gadgets and electronics, from phones to alarms, that make day-to-day activities more convenient. As the population ages, there will be an increased need for easy-to-use devices and gadgets designed with the senior in mind.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Artistic Aging
The beauty of age is taken a step further through artwork
Implications - Age is no longer something to be feared, as the boomer generation approaches its retiring age and thus, has come into a second adolescence wherein leisure reigns supreme. This has resulted in the glamorization of age, which is taken a step further as artists explore the true beauty behind growing old. This new fascination with aging signifies a shift as growing old becomes a thing to anticipate, instead of dread.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comedic Seniority
The allure of relaxation prompts greater consumer acceptance of aging
Implications - With old age providing the allure of retirement and relaxation, consumers bombarded by responsibilities of work and home are becoming more receptive of the idea of aging. Moving away from the typically mundane references associated with seniors, marketers are presenting elderly citizens with more edge and humor, combining the attraction of maturity with the need to maintain one’s exuberance throughout life. The surge of elderly ads reflect a shift in consumer perspectives toward more positive views of aging.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Excess Rejuvenation
A desire for overindulgence prompts boomers to turn to lavish wellness tactics
Implications - As baby boomers head toward retirement, achieving personal fulfillment becomes a priority, often resulting in surplus, health-related expenses. Straying away from the more budget-conscious concerns of cash-strapped youths, boomers are turning to overly extravagant methods of rejuvenation, signifying a new attitude toward wellness that is more about relaxation than basic bodily function.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upgraded Assistance
A need for efficiency prompts high-tech methods of elderly support
Implications - With aging often resulting in a natural decline of physical functions, seniors are looking to more technologically efficient methods of assistance to make ailments less cumbersome. Aiming to enhance supportive devices such as walkers and canes with more efficiency, boomers are turning to high-tech adjustments to elevate the overall performance. This speaks to a desire to not just mimic regular function, but surpass it.
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Routine Tracking
Seeking to battle everyday forgetfulness, consumers turn to high-tech trackers
Implications - While jotting down notes and repeating phrases helps improve cognitive functions, forgetting tasks and leaving behind belongings continues to be a common occurrence, particularly in old age. Seeking to combat forgetfulness in a contemporary manner, older generations are utilizing apps that help track everyday items like glasses and wallets to make misplacing personal goods less stressful. This reflects a shift away from personal reliance toward more technologically sufficient methods of day-to-day problem solving.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
People-Tracking Lamps
People-Tracking Lamps
The Veilleuse Track Light Moves Back and Forth with the Person in the Room
The fault with many light fixtures is that they are fixed in one place; the Veilleuse Track Light, however, is different. You can move about the room as much as you like and this smart illumination... MORE
Parked Car Tracking
Parked Car Tracking
AwareCar Keeps Tabs on the Location of Your Vehicle and Parking Meter Status
If you are the kind of person who regularly runs into issues with the parking meter or forgets where you parked your vehicle, this car tracking device could be a life-saver. Currently the focus of a... MORE
play_circle_filledAttachable Device-Tracking Wallets (UPDATE)
Attachable Device-Tracking Wallets (UPDATE)
The SmartWallit Pro Can Track Your Wallet Anywhere
The SmartWallit Pro is a new line of device-tracking wallets that can be attached everywhere you go. It connects with iPhone4s or iPhone 5 models, Android 4.3, BT4.0 or BLE smartphones. Its fast... MORE
Pill Intake Trackers
Pill Intake Trackers
The Tinylogics Memo Box is a Medication Reminder and Health Companion
If you take pills on a daily basis, this app-accompanying medication reminder will help. Currently seeking finances on crowdfunding platform Kickstarter, Memo Box by Tinylogics is a box that lets... MORE
play_circle_filledActive Attaching Tracking Tags
Active Attaching Tracking Tags
This XY Tracking Device Detects Where Your Items Are
The XY tracking device is a small tag that can be attached to all your valuables. This unit can easily track where your items are when synced with your smartphone using Bluetooth LE connectivity. It... MORE