Category
Lifestyle
Assisted Choices
Trend cluster
Category
Un-Isolated
Senior
Brands are launching initiatives to connect seniors during the pandemic.
4.1
Trend score
Trend
What is the Un-Isolated Senior trend?
Un-Isolated Senior: Brands are launching products and services aimed at keeping seniors connected and engaged amid the COVID-19 restrictions. These range from playful QSR entertainment to retiree-specific radio station recommendations.
Insight
The consumer insight behind the Un-Isolated Senior trend
The COVID-19 pandemic has been a very difficult lifestyle adjustment for people of all ages, and older generations have the added risk of being more likely to be affected by the virus. Although economies around the world are reopening, many social distancing restrictions are still in place and are causing a prolonged period of isolation for this demographic. Countering the collective psychological impact of the ongoing pandemic is just as important as containing the virus itself.
Trend themes
Themes within the Un-Isolated Senior trend
Three behaviours holding the trend together01
Senior-Centric Initiatives
Brands are launching initiatives that keep seniors connected during the pandemic by curating products, services and entertainment that targets this demographic
02
Remote Engagement Platforms
Remote engagement platforms such as Goodnight Zoom provide seniors an easy-to-use editorial service videocall platform that meets their needs efficiently while keeping them socially engaged.
03
Charitable Luxury Events
Brands are organizing charitable luxury events and parades to engage senior citizens, and provide them with an entertaining and memorable experience during the pandemic.
Industry implications
What the Un-Isolated Senior trend means for industry
Where the trend changes the playbookFor
Elder Care Industry
The elder care industry can design innovative products & services that cater to seniors’ needs during the pandemic to enhance their well-being.
For
Remote Engagement Industry
The Remote Engagement Industry can create easy-to-use platforms like Goodnight Zoom designed to keep seniors engaged during social distancing regulations due to COVID-19.
For
Automobile Industry
The Automobile Industry can design sponsored events that cater to elderly people in assisted-living homes or long-care facilities where consumers within the demographic can enjoy them safely and comfortably.
Workshop question
How can your brand authentically support vulnerable populations in challenging times?
Trend signals
Trend signals for Un-Isolated Senior
Trend score 4.1 out of 10, from popularity 63%, activity 51%, freshness 9%.
Popularity63%
Activity51%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Un-Isolated Senior trend
4 featured examples from Jun 4 to Jul 16, 2020CategorySocial Good
Charitable Luxury Car Events
Porsche Cars Canada Entertained Residents at Long-Care Facility
Opportunity for luxury car brands to use their vehicles for charitable initiatives and community engagement.
CategoryMarketing
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
The fast-food industry can explore opportunities to create senior-focused meal options as a way to cater to different consumer segments and increase customer satisfaction.
CategorySocial Good
Remote Storytelling Platforms
Goodnight Zoom Connects Isolated Seniors with Children
Telehealth can utilize remote storytelling platforms to provide virtual emotional support to patients and seniors.
CategoryLife-Stages
Retiree-Specific Radio DJs
Radio Recliner Connects Retirees to the Airwaves to Stay Connected
Exploring new formats and platforms to cater to the specific needs of retirees in broadcasting.
