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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,872 more

Un-Isolated Senior

Brands are launching initiatives to connect seniors during the pandemic

Trend - Brands are launching products and services aimed at keeping seniors connected and engaged amid the COVID-19 restrictions. These range from playful QSR entertainment to retiree-specific radio station recommendations.

Insight - The COVID-19 pandemic has been a very difficult lifestyle adjustment for people of all ages, and older generations have the added risk of being more likely to be affected by the virus. Although economies around the world are reopening, many social distancing restrictions are still in place and are causing a prolonged period of isolation for this demographic. Countering the collective psychological impact of the ongoing pandemic is just as important as containing the virus itself.
Workshop Question - How can your brand authentically support vulnerable populations in challenging times?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
16,746 Total Clicks
Date Range:
Jun 20 — Aug 20
Trending:
This Quarter and Warm

Featured Examples

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