Trend cluster
Category

Senior
Infrastructure

Designers & developers are making spaces friendlier for older demographics.

Hop-On Public Transportation PodsUltra-Flat Wall-Mounted ChairsSocial Distancing Visitation PodsElderly Extended Arm ChairsSeat-Integrated Stairwell Handrails

Trend

What is the Senior Infrastructure trend?

Senior Infrastructure: City infrastructure is being adapted to accommodate the senior community through design-forward features that motivate activity, preserve health and safety, or simply allow for intermittent rest. These developments show a commitment to making spaces more accessible.

Insight

The consumer insight behind the Senior Infrastructure trend

Many senior citizens are emphasizing their desire for independence, both in public and private spaces, and this prompts a demand that advocates for more accessible designs within the city environment. When this is taken into consideration and the accessibility needs of an older demographic met, consumers become increasingly confident and comfortable to be active outdoors, ultimately allowing them to combat feelings of loneliness which tend to be common for the senior community.

Trend themes

Themes within the Senior Infrastructure trend

Three behaviours holding the trend together
01

Senior-Friendly Infrastructure

Design-forward features that motivate activity, preserve health and safety, and accommodate the needs of senior citizens in public and private spaces are becoming increasingly important as the aging population grows.

02

Innovative Seating Solutions

Furniture designers are creating seating solutions that save space in public areas and homes, while also offering added support for those with mobility problems.

03

Autonomous Public Transportation

Public transportation is being revolutionized by autonomous, easy-to-use pods that can be summoned via smartphone, color-coded for different purposes, and have a low level hop-on style to make them more accessible.

Industry implications

What the Senior Infrastructure trend means for industry

Where the trend changes the playbook
For

Interior Design and Architecture

Designers are making spaces more accessible to seniors through innovations in seating, infrastructure, and public transportation.

For

Public Transportation

The move towards autonomous, user-friendly public transportation pods will revolutionize the way we move in cities.

For

Senior Services

Businesses that engage with the senior community will need to innovate and adapt to meet the needs of an aging population, particularly when it comes to accessibility and independence.

Workshop question

How might your brand accommodate the older consumer's need for independence?

Trend signals

Trend signals for Senior Infrastructure

Trend score 5.6 out of 10, from popularity 72%, activity 84%, freshness 11%.

Popularity72%
Activity84%
Freshness11%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z (not a primary audience)
  • Millennial (not a primary audience)
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Senior Infrastructure trend

6 featured examples from Apr 8, 2020 to Apr 19, 2022