The Halo Top 'Ice Cream for Adults' Ad is Comically Cynical
Michael Hemsworth — March 13, 2019 — Lifestyle
The Halo Top 'Ice Cream for Adults' commercial is the latest ad from the company that will be broadcast nationally in the US and aims to sympathize with the struggles of adults with the help of a little ice cream.
The first of four commercials in the ad series is 'Mortgage,' which has youngsters showing off their accomplishments to a cynical ice cream man who instead rewards a man who didn't make enough money to cover his mortgage. This darker comedic style of ad aims to communicate with consumers who are finding the trials and tribulations of "adulting" a continuous struggle and offering them a simple indulgence to forget their troubles: ice cream.
The Halo Top 'Ice Cream for Adults' commercial was explained in a statement from that brand that said, "From mortgages, to awkward online dating, to accidentally hitting ‘reply all’ on a work email, Halo Top understands that adulting can be complicated, but ice cream shouldn’t be.”
The first of four commercials in the ad series is 'Mortgage,' which has youngsters showing off their accomplishments to a cynical ice cream man who instead rewards a man who didn't make enough money to cover his mortgage. This darker comedic style of ad aims to communicate with consumers who are finding the trials and tribulations of "adulting" a continuous struggle and offering them a simple indulgence to forget their troubles: ice cream.
The Halo Top 'Ice Cream for Adults' commercial was explained in a statement from that brand that said, "From mortgages, to awkward online dating, to accidentally hitting ‘reply all’ on a work email, Halo Top understands that adulting can be complicated, but ice cream shouldn’t be.”
Trend Themes
1. Comically Cynical Advertising - Opportunity for companies to connect with audiences through dark humor and sarcasm in their advertising.
2. Nostalgic Comfort Foods - Opportunity for food companies to tap into the emotional connection consumers have with comforting childhood treats.
3. Adulting Support Products - Opportunity for companies to create products that help adults navigate the difficulties of daily life in a lighthearted way.
Industry Implications
1. Food and Beverage - Food and beverage companies can create nostalgic comfort foods to help adults feel a sense of familiarity and ease during stressful times.
2. Advertising and Marketing - Advertising agencies can utilize the trend of comically cynical advertising to create campaigns that resonate with audiences through humor and relatability.
3. Self Help and Wellness - Self help and wellness companies can create products that help simplify the daily tasks of adulting in a fun and lighthearted way, such as planners or reminder apps.
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