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The Halo Top 'Ice Cream for Adults' Ad is Comically Cynical

 - Mar 13, 2019
References: halotop & foodbev
The Halo Top 'Ice Cream for Adults' commercial is the latest ad from the company that will be broadcast nationally in the US and aims to sympathize with the struggles of adults with the help of a little ice cream.

The first of four commercials in the ad series is 'Mortgage,' which has youngsters showing off their accomplishments to a cynical ice cream man who instead rewards a man who didn't make enough money to cover his mortgage. This darker comedic style of ad aims to communicate with consumers who are finding the trials and tribulations of "adulting" a continuous struggle and offering them a simple indulgence to forget their troubles: ice cream.

The Halo Top 'Ice Cream for Adults' commercial was explained in a statement from that brand that said, "From mortgages, to awkward online dating, to accidentally hitting ‘reply all’ on a work email, Halo Top understands that adulting can be complicated, but ice cream shouldn’t be."